Amazon’s traffic ceiling operation is here!

When operating new products, many sellers have heard of or tried operations such as "binding other people's products - buying together" or placing their own product links in competitor product reviews.

Although the above operations can allow you to get other people’s traffic for free, it is like looking for a needle in a haystack, and the conversion efficiency is relatively low.

How can you find the right “big shot” efficiently? You can try using the Product Targeting feature in Sponsored Display!

With it, your product will have the opportunity to appear next to products from brands like Anker, a legendary cross-border brand! Why worry about traffic on Prime Day?

In addition to the three locations shown in the picture above, where else can you display your products with display-based promotional products? The picture below will tell you all!

Want to know how to use the display promotion product placement function to gain more traffic on Prime Day? Below I will introduce you in detail with practical cases!

Practical operation 1 Positioning selection

When you use the display promotion product placement function, you can choose to position your products on products. Drawing on the logic of the four matching methods of automatic ads in product promotion, you can choose target products that are mainly substitute products (similar matches) and complementary products (associated matches).

For example

Now we are going to promote a new sweeping robot priced at 199 yuan. When choosing a positioning product, I will consider the following similar products:

In addition to positioning on [Products], sellers can also position display promotion products on [Categories]. If you are not sure how to choose the category of your product, you can refer to Amazon's suggestions and choose a category that is more relevant to your product to ensure customer accuracy, or choose a category with a larger number of products to ensure sufficient traffic.

The following are 9 recommended categories for a piece of women's clothing provided by Amazon. In Amazon's recommended categories, the range of the number of products in the category is also shown. At this time, you can combine your own needs and choose a large number of products that meet the recommendations of your product category.

If you want to try to position your women's clothing under a certain brand, you can use the [Refine] suggestions above to specify the brand, price range, product star rating, delivery method, etc.

As shown in the figure below, we have positioned this women's clothing under "a well-known sports brand", the product price range is less than US$100, the product score is below 3 points, and the product is shipped both by self-delivery and FBA. From the background, we can see that there are 6-10 products that meet the positioning conditions.

Practical operation 2 Bidding setting

After selecting the products and categories, you still need to complete the bidding settings.

Different from the three bidding strategies for product promotion, the display promotion bidding strategy only has dynamic bidding - reducing one. Simply put, if our bid is 1, this is our maximum bid, and the final bid will not exceed 1.

Therefore, we can bid the highest price we can accept according to the actual situation of the product.

Since both product promotion and display promotion can be used for product placement, do they compete?

Of course, you can use both Sponsored Products and Sponsored Display ads to run ads, and the methods are the same. The only difference between them is the location, so there is no need to worry about internal competition.

How many products are suitable for display promotion products?

The number of products that can be placed varies according to different products. It is recommended to be at least 10, and the more the better. Because the more orders are placed, the greater the probability of being clicked, and the greater the probability of placing an order.

Can all categories and products recommended by Amazon be launched when launching display promotion products?

If you have a "big budget", you can do whatever you want, but it is recommended to check the effect of the delivery in time. For most sellers, it is recommended to position as accurately as possible, so as to improve ROAS and conversion rate, and at the same time enhance the seller's confidence in Prime Day.

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