Walmart further launches an attack on Amazon, and the US e-commerce war intensifies!

It is learned that according to foreign media reports, under the cost crisis, the US retail industry collectively suffered a "Waterloo" in the fourth quarter. Even Amazon could not withstand the downward trend. However, Walmart is still as stable as a rock, and this is mainly due to the retail giant's investment in the e-commerce field is paying off.

Data shows that Walmart's e-commerce sales in the U.S. grew 17% year-on-year in the last fiscal quarter. During the same period, Amazon's overall online sales fell 2%.

The Wall Street Journal reported that price-conscious consumers are flocking to Walmart's stores and website, apparently boosting the company's other Amazon-like businesses.

Walmart's global advertising business grew nearly 30% to $2.7 billion in its last fiscal year. That's less than 10% of the size of Amazon's advertising business, but Amazon's advertising business grew only 21% last year, less than Walmart's.

Additionally, Walmart+ membership grew 4% to 12 million last quarter from the previous quarter, according to Consumer Intelligence Research Partners estimates. That’s better than the performance of Amazon Prime members, which CIRP estimates has “essentially stopped growing.”

Walmart said its e-commerce highlights for 2022 include:

• Put more than 1,000 electric InHome delivery vans into service.

• Delivered 2.25 million packages to InHome members and customers through InHome employees.

• There are more than 3,500 stores in 50 states in the United States, providing Walmart+ door-to-door pickup service.

• In the third quarter of fiscal year 22, Walmart’s third-party marketplace added more than 8,000 sellers.

• As of the third quarter, Walmart’s third-party marketplace had 370,000,000 SKUs, a 50% increase from the second quarter.

It is learned that in January this year, Walmart announced a partnership with Salesforce (CRM) to provide Walmart's services to retailers on the Salesforce e-commerce platform, including its GoLocal delivery service and an application that helps retailers improve picking accuracy and speed.

Recently, Walmart also launched Walmart Business, an e-commerce website for small and medium-sized enterprises, to compete directly with Amazon in the B2B field. Walmart Business offers more than 100,000 selected products, including office supplies and furniture, food and beverages, and items for restrooms, classrooms and facilities needs.

Editor ✎ Nicole/

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