BigCommerce plans to restructure its business and cut 13% of its staff

It is learned that on December 15, BigCommerce issued a press release stating that it will reorganize its business, focus its marketing on enterprise business, reduce sales and marketing expenses in non-enterprise programs, and plan to cut 13% of the total number of employees, including employees and contractors.

“This was an extremely difficult decision and we are implementing changes that will strengthen our financial position amid a challenging economic environment,” BigCommerce CEO Brent Bellm said in the release. “We will focus on the areas where we have the strongest product-market advantage and the best long-term financial performance.”

The changes are intended to bring forward its breakeven target, which was planned for mid-to-late 2024, to the fourth quarter of 2023, according to the press release.

BigCommerce will focus its investments and resources on growing its enterprise e-commerce segment, where the company offers full-featured B2C and B2B products. This is also the business where BigCommerce believes it has the strongest unit economics and the greatest growth opportunity.

According to the press release, BigCommerce expects to complete the layoffs by December 31 and estimates the related costs to be $4.2 to $4.6 million, including severance, employee benefits and related expenses.

BigCommerce's move comes after many tech companies have taken layoffs and other cost-cutting measures.

Amazon, for example, is in the process of cutting jobs that will last into next year. The company's devices and books businesses, among other businesses, are being affected, but the total number of layoffs has not yet been determined.

In addition, Meta will lay off more than 11,000 employees, equivalent to 13% of its total workforce, with layoffs occurring in every organization within the company.

Editor✎ Ashley/

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