More porridge than monks! Walmart's online platform is still popular

Amazon has captured the largest share of online shoppers among all the leading e-tailers in the U.S. during the pandemic, and interest in Walmart.com, Walmart’s e-commerce platform, is also surging.

Sellers find it easier to sell on Walmart.com than on Amazon.com, where they face less competition and are more profitable.

Walmart only began allowing third-party sellers to sell on the Walmart online marketplace in 2019 and opened it to sellers outside the United States. Since then, the number of sellers on Walmart has grown exponentially. Not long ago, Walmart was also recruiting sellers in the United Kingdom.

Data shows that Walmart.com has nearly 50% of Amazon.com's online traffic, but the number of sellers is only 3% of Amazon's. This means that the number of buyers allocated to Walmart sellers is more than that of Amazon. Specifically, each seller on Walmart has 1,918 buyers, while each seller on Amazon has only 48 buyers.

The potential for third-party sellers to sell using Walmart Fulfillment Services increases.

Walmart’s third-party fulfillment division saw a 500% increase in gross merchandise volume last year, said Jaré Buckley-Cox, Walmart’s vice president of fulfillment services. Walmart estimates that many sellers using WFS saw a 50% increase in merchandise sales after launching the service for its marketplace sellers about two years ago.

The executive also noted that the WFS program has a 90% retention rate, driven in part by Walmart’s preferred carrier program, which it launched last year and saves sellers money on inbound shipping costs.

Walmart.com is becoming increasingly popular among third-party sellers and will continue to grow. Although Amazon firmly holds the title of the largest retailer in the United States, Walmart, which has differentiated restrictions on seller qualifications, is also a favorable alternative that many people are willing to try.

Editor✎ Ashley/

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