Beauty shoppers love virtual makeup try-ons! Here are some trends to watch out for!

It is learned that according to a survey of users by Beautyque, a US retail marketing platform, beauty shoppers are enthusiastic about augmented and virtual reality (AR and VR) technologies and show strong demand.

According to the survey, 80.3% of beauty shoppers have used virtual makeup try-on apps, mainly to try lipstick (74.5%) and hair color (71.6%).

Beautyque noted that hair care was a key area of ​​focus for beauty shoppers, with 36.5% of respondents making purchases, followed by skin care (30.3%) and body care (just below 30.3%).

Notably, 91.3% of beauty shoppers are also keen on video gaming equipment, and also like to buy the following items:

• Telephone (73.6%)
• Computer (55.3%)
• Game consoles (40.4%)
• Xbox (34.1%)
• Nintendo Switch (26%)
• Oculus (11.1%)

Editor ✎ Nicole/

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