"Smart toys" are the hottest seller! Online toy sales in Mexico are expected to grow 10% in 2021!

It is learned that according to a report from the Mexican Toy Industry Association, online toy sales in Mexico have increased by 18% since 2021, and e-commerce sales in this category are expected to increase by 10% in 2021.

It is understood that the Mexican toy industry has been growing since 2018. In 2018, sales fell by 16.8% year-on-year, and in 2020, sales fell by 15%. The downward trend became more optimistic year by year until this year, when there was a surge of 18%.

The Mexican Toy Industry Association pointed out that the growth of the toy industry is due to the increase in young Internet users (aged 6 to 17) and the rapid development of e-commerce in Mexico. In addition, on average, buyers are willing to spend 500 to 1,000 Mexican pesos per toy.

It is reported that during the epidemic, Mexican consumers preferred to buy leisure and educational products such as board games, construction games, arts and crafts. Now, consumers are more inclined to buy "smart toys", that is, toys with cameras, microphones, GPS, and Internet connections via Wi-Fi or mobile. This year, the sales of "smart toys" will increase by 4-7%.

It is learned that currently in the Mexican toy market, most toy manufacturers are from China. In 2020, Mexico's imports from China accounted for 80.1% of the total.

Editor ✎ Nicole/

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