Afterpay reveals US shopping trends during peak season! The best-selling item is this pair of shoes!

According to foreign media reports, so far this year, the number of orders paid through Afterpay in the United States has increased by 34% year-on-year during the peak season. Among them, online payment volume increased by 30% year-on-year, while offline payment volume surged by 442% year-on-year due to supply chain problems.

According to Afterpay, US consumers spent more on fitness and fashion during this peak season, with orders paid through Afterpay increasing by 46% and 26% year-on-year, respectively. Household and beauty products were also popular, increasing by 22% and 5% year-on-year, respectively.

Here are Afterpay’s top categories for the peak season in the US:

• Fitness Products
• Fashion
• Home Furnishings
• Beauty
• Footwear

Best Selling Items:

• Clogs
• Travel Bag
• Trucker hat
• pajamas

Afterpay also pointed out that in terms of household items, consumer demand for air fryers, candles and coffee pots has increased significantly this year; in terms of beauty products, demand for mascara, foundation and eyelash curlers has continued to grow.

It is understood that Afterpay also stated that Generation Z consumers are its main customer group. The number of this group increased by 11% year-on-year during this peak season. At the same time, the number of merchants cooperating with Afterpay also increased by 8% year-on-year. This year's peak season, Afterpay won its first battle.

Editor ✎ Nicole/

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