71% of American Black Friday consumers visit Amazon! Walmart is under great pressure!

According to PYMNTS data, 13% more holiday shoppers shopped online this year than in physical stores, with nearly 71% of consumers shopping on Amazon during Black Friday and 41% shopping on Walmart.

The best-selling categories among Black Friday shoppers include: apparel, toys and musical instruments, shoes and consumer electronics. It is worth mentioning that these hot-selling retail categories are areas where Amazon outperforms Walmart. For example, in electronics, Amazon accounted for 23% of consumer spending in the third quarter, while Walmart only had 5%; in clothing and apparel, Amazon had more than 13% share, while Walmart only had 6%.

According to PYMNTS data, at the end of the third quarter, Amazon's share of consumer retail spending was 8.8%, while Walmart's was 8.5%. This is the third consecutive quarter that Amazon's share of retail spending has been higher than Walmart. At the same time, more than two-thirds of consumers visit Amazon during Black Friday, and Walmart is facing unprecedented pressure.

Editor✎ Irene/

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