As the shopping season approaches, Amazon becomes the preferred shopping platform for American consumers!

It is learned that according to the latest survey by the transaction discount platform Dealaid, American consumers are excited about the upcoming shopping season and are preparing to do a lot of shopping. 79% of consumers will buy products on Amazon.

According to the latest survey by Dealaid, a non-profit discount platform, 81% of respondents said they would continue to increase online shopping during the 2021 shopping season. On average, respondents plan to spend a total of $974 during the 2021 holiday shopping season, an increase of 4.7% year-on-year, of which $670 will be spent on online shopping and $374 will be spent on physical shopping. In addition, 55% of respondents said they would use mobile devices to make purchases, and 55% would shop in physical stores.

94% of respondents plan to shop online this peak shopping season, and 8 out of 10 respondents (79%) plan to spend a large amount of their budget on Amazon. Walmart.com ranks second with 6%, far ahead of other online retailers.

DealAid also looked at respondents' top concerns about peak season shopping, with 51% saying they were most concerned about the price of goods, followed by stock availability (45%), shipping time (41%) and availability of personal funds (31%).

According to Dealaid research, 14% of respondents plan to use buy now, pay later (BNPL) shopping during the 2021 shopping season, with an average spend of $279 per person, a 7% increase year-on-year. The most popular service provider is Affirm (64%), followed by Klarna (36%), Afterpay (33%) and PayPal Pay in four (21%).

Here are some other findings:

• During the 2021 shopping season, 36% of respondents plan to buy online and pick up in-store or out-of-town.

• 39% of consumers expect to do the majority of their holiday shopping throughout December 2021. This includes: Thanksgiving (27.5%), Black Friday (17.5%) and Cyber ​​Monday (10.8%).
• In addition to Amazon, Target (34%) and Walmart (30%) are the most popular retailers, along with Costco (9%) and Kroger (7%).
• 66% of in-store shoppers plan to use a credit card as their preferred payment method, while 49% plan to use a debit card. Three in 10 (29%) plan to use cash, while 7% will pay via a mobile app.

Editor ✎ Nicole/

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