Sales volume halved! US site orders dropped 30-50%. Is it due to Amazon algorithm adjustment or new policy impact?

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Anonymous user

Agree from: 叶夕yyee 、 bambooinmay 、 andy鲸123 More »

If sales volume declines but rankings do not change much, it means that the overall sales volume of the category may be declining. Then, based on this logic, we can look at the internal and external factors of the platform. The internal factor may be that the platform had a big autumn promotion before, and some customers postponed their purchase needs and waited until the big promotion to buy.

The external factor may be the traffic competition between platforms. Platforms such as TEMU and TK are also trying their best to compete with Amazon. The impact of diversion is certain and will become larger and larger. Of course, this is very superficial and is only for discussion. As for the interest rate hike, this is aimed at higher countries, finance, and industry levels. The impact on specific e-commerce and store levels will not be transmitted so quickly.

Anonymous user

Agree with: 零零1111 , incrediblelii , Beneme more »

I don't know if it has anything to do with what I saw.

1. The U.S. Department of Commerce is expected to propose proposed rules (ban) on Monday (September 23rd) to ban the use of Chinese software and hardware in smart connected vehicles.
   

2. The ban will apply to vehicles with an intelligence level of L3 and above.
   

3. Automakers and suppliers will need to verify that their connected car software is not developed by a "foreign entity of concern" such as China.
   

4. The proposed rule would also ban the testing of self-driving cars made by Chinese companies on U.S. roads.

Anonymous user

Agree with: rainco, paulleung23, manual gates more »

The platform is failing, traffic is falling, inventory and delivery costs are too high, and the costs are passed on to consumers, but the platform's profits have increased. It is recommended not to have too many goods, the risk is too high, Amazon is not aware of its own problems, Amazon wants to compete with other platforms for traffic, it has to reduce its delivery fees, commissions, and act as a subsidy for buyers, instead of competing for sellers' profits.

Anonymous user

How to advertise auto parts? It seems difficult now. There are many irrelevant models and big words in the auto industry.

Cool evening breeze - Jinhua

The running manual is extensive, keyword + year + model + car series

Anonymous User • Hangzhou

@晚风微凉: But advertising is very expensive now, much more expensive than before. The traffic of keywords + year + car model + car series is too small, which is equivalent to picking up leaks. The suggested bid is also very high. Is it directly set to the suggested bid? Should I use big keywords? Big keywords are also very inaccurate for products with multiple models... Thanks for your reply

Cool evening breeze - Jinhua

@Anonymous user, if you directly type in big words like this, the conversion rate will definitely not keep up. If you have a product that is dedicated to a car, you must type in the year + model + car series. And as a consumer, if you want to buy auto parts, you will definitely add the brand of your car, right? It is impossible to directly search for windshield wipers. At that time, we were basically dedicated to cars, and the keywords we used were model + car series + year, but we would run many kinds of ads, such as manual broad, manual phrases, brand ads, etc. So when added together, there would be a lot of advertising activities. I am not very clear about the bidding, because it was several years ago, and the CPC for auto parts was relatively low at that time. We only suggested the lowest bid, and continued to increase it if there was no traffic.

Anonymous User • Hangzhou

@晚风微凉: It is indeed a special car accessory. I have tried many ways to advertise it, such as year + model + big word / model + big word / year + model. The advertising effect is not very good. The traffic is too small and the conversion rate of big words is very low. I feel that auto parts are becoming more and more difficult to do. Thanks for your reply~

Cool evening breeze - Jinhua

@Anonymous user Because other departments were working on it at the time, I only have a rough idea, but their advertising was the same as what I said, and they might not include the year. At that time, they were basically creating ads every day, because there were too many car models and years, so they had to create a lot of ads. In addition, why don't you try to increase the bid, or there is a problem with the picture, because our pictures in the previous company were all refined or modeled and rendered.

Elegant and easy-going

Agree with: JosephGan, Naming is Difficult Series, 4444xyy, Jonnae More »

The competitor’s excuse for placing orders against the leader: the Federal Reserve cut interest rates, and the money flowing into the market increased, which boosted the other party’s order volume.
I didn’t place an order myself to deal with my boss’s excuse: the Federal Reserve cut interest rates, confidence in the U.S. dollar was insufficient, funds were fleeing, everyone was increasing their holdings of gold, and my orders were reduced.

Snails are awesome too

Agree with: Judy577, Xia Ri Xiaochun, Ingyenes, Beneme, Naming is Difficult series more »

We are in the same situation. We usually have 20-30 orders, but now it has dropped to single digits. We haven't done anything. The ads have increased, but there are only clicks, no conversions. The ACOS is ridiculously high, and there are no orders at all. The category ranking keeps falling and can't be pulled up. I don't know what the problem is.

Ju dy577 • Shenzhen

My European and American sites are the same. I don't know what happened. I'm confused. I can't find any problem. The rankings haven't dropped. If there is no traffic, I still spend a lot on advertising.

w yt1005 • China

Advertising costs have skyrocketed in recent days, and conversion rates are not good. Are Americans adding items to cart?

Escape from the Universe • Jinhua

@wyt1005 : My daily advertising expenses have decreased. Normally, I spend more than 800 yuan a day, but recently I can only spend more than 600 yuan.

Anonymous user

Agree with: PUzhang, ZZH19999, Beneme, Ingyenes more »

Personally, I think a lot of Amazon's traffic may have been diverted to temu. I occasionally went to temu and found that the same product was sold at cost price. Now that the overall economic environment is not very good, low prices are still very attractive to consumers. You can go to temu to see if there are similar products and see how their order volume is growing before making a judgment.

mid esten •

How to join the TEMU platform, what are the conditions, and how much investment is required

Orange 9 796 • Zhejiang

It is best to use a US or Hong Kong company. Domestic companies are very troublesome.

Anonymous user

I want to ask you guys, what about the problem of brand name infringement in the compatible information? The customer service said it should be compatible with + brand + model + year, but if I write it like this, it will still be scanned as brand infringement?

Open Society • Shenzhen

Yes, but compatible with + brand is the official way recommended by Amazon, so you can write it like this first. When your traffic increases, remove the brand word after compatible with + model + year. The effect is the same as having the brand word.