How do I enable enhanced features such as brand analytics for authorized stores?

Assume that store A is a brand registered store, and first authorize store B as the Rights Owner. However, the backend of store B does not have enhanced functions such as brand analysis. Here I will share with you how to activate the brand enhancement function of store B.

The first step is to log in to store B and go to the following website:

https://sellercentral.amazon.com/brands/brand-relationships

Click Confirm as Brand Owner and submit the request. The key point here is that this request is not sent to Amazon, but to the brand owner. So, the key point is to find out where the brand owner is?

Generally speaking, when a brand is registered, the brand account corresponding to the registered store is the brand owner. Of course, it may not be the brand owner, but among all the authorized stores, there must be a store that is the brand owner. How to confirm which store it is? It's very simple. Enter each store backend and enter

https://sellercentral.amazon.com/brands/brand-relationships

If this URL is shown as shown in the picture below, it means that this store is the brand owner.

The second step is to find the store of the brand owner. Here, let's assume it is the registered store A. The next step is to approve the application of store B. Where can I approve it? Go to the following website:

https://brandregistry.amazon.com/

Click the button, Manage>> to get sales rights

After clicking, you will enter the following interface, which has two functions:

1. The overview is about the role allocation for managing authorized brand stores

2. The application is to approve the application of the authorized store.

Here we can find the application that store B just submitted, click the Accept button on the right. Then log in to the backend of store B, and you will find that the store has the brand analysis function.