Yay! Amazon's new upgraded detail page!

Recently, Amazon's product pages have undergone a major adjustment, especially the home category link has appeared under the main picture of the thumbnail presentation, and can display 8 pictures and videos. The specific effect is as follows:

In the past, when the other pictures were small pictures, you had to click to view them each time, and you couldn't see their intuitiveness at all. Now, when all these pictures are presented as thumbnails, customers will have a stronger understanding of the design sense of your pictures. Therefore, the visual impact will definitely be stronger.

Let's compare the display effects of the following two products. The first one, which is very obvious with a scene picture, is more impactful. The advantage of pictures is that they are intuitive, but their disadvantage is that they cannot be expressed without text. The second one, which is a green shredder, is all displayed with pictures without any text explanation, which makes the customers confused.

Therefore, the picture design should meet the following requirements:

① The style of the pictures should be consistent, and they must be illustrated with text. The color scheme of the pictures should be consistent, and the font size of the text should be consistent with the description of the selling point.

② The meaning of the pictures should be clear. What exactly do you want to let customers know? For example, scene pictures, size pictures, packaging pictures, detail pictures, etc., explain from multiple angles, and don't repeat the explanation to waste resources.

③Now that shopping apps account for an increasingly larger proportion, we must focus on the user experience on mobile devices.

What are the requirements for uploading pictures to Amazon?

Amazon image size requirements:

① When the length or width of any side of the image is greater than 1000 pixels, the image can have a "zoom function".

②Image format: JPEG, TIFF, GIF, etc. It is best to use JPEG format because it uploads the fastest.

③Amazon's product images are mainly composed of one main image and eight auxiliary images. The requirements for the main image and auxiliary images are different.

Amazon product main image requirements:

①The background of the main image must be pure white. That is, the RGB value must reach 255*255 and 255

② The main image cannot be a drawing or illustration. The main image must be a photo of the product itself.

③Accessories and props that are not actually included in the order cannot be included.

④The main image cannot have a logo or watermark. The image can display the product’s own logo.

⑤The main product should occupy about 85% of the image space.

⑥The product must be clearly visible in the picture.

Amazon product auxiliary image requirements:

① The auxiliary picture should show the product from different angles.

② It is best if the auxiliary image has a pure white background like the main image.

③Auxiliary images cannot have logos or watermarks.

④The product must be clearly visible in the picture.

⑤ If models are to be used, only real models can be used.

⑥It cannot contain nude information.