Massive keyword "traffic pool" hit strategy, grasp the Prime Day traffic wealth

The purpose of keyword marketing promotion is to make the keyword have a good ranking position. The basic principle of marketing promotion is based on the keyword ranking optimization algorithm (A9 optimization algorithm): focusing on the four levels of keyword relevance, keyword click volume, keyword conversion rate, and user satisfaction.

1. Keyword Classification

1. Keywords that Amazon assigns to each ASIN: This is valuable traffic that will definitely come after the product is released , but what’s interesting is that even if the products are the same, Amazon will assign different keywords to different ASINs.

It is related to three elements, they are: title, category, BSR.

The number of keywords configured on Amazon for a brand new Listing will not exceed one hundred ( usually around 50), and the search ranking of each keyword will not be within the top 100.

2. Amazon matches each ASIN with an advertising keyword: This is the traffic that everyone must do for promotion

3. Amazon recommends keywords for each ASIN: As long as we search for keywords on Amazon , Amazon will recommend related keywords based on the letters you typed below the search bar. This is a very important item because it can instantly increase a seed keyword by N times, and the source of these seed keywords is: ASIN matching keywords and advertising keywords. Find "excellent keywords" that can quickly get on the homepage. "Excellent advertising words" usually need to meet three major criteria at the same time: less competition, high clicks, and high conversions;

Using the brand analysis function to obtain keywords is really powerful, and the data is very reliable. You can make good use of this function to obtain keywords when the product is on the shelf or in the later stage of improvement . You can enter the main keyword to search for keywords, and you can also sort out the competitor's asin to directly check the opponent's keyword search status! Then sort and look at the search rankings. Pay attention to the keywords that rank higher and higher. You can use them to create advertisements, improve and optimize copywriting, etc.! Note: Some products and some asins cannot be found. This is normal. Sometimes the system cannot be included, or the shelf time may be too short... In short, if this one doesn't work, try the next one