What should I do if an Amazon product receives a bad review?

Whether you are a big seller on Amazon or a beginner seller, reviews are inevitable. Reviews are an important determinant of sales performance, and many buyers rely on product reviews to make purchase decisions. Good reviews help increase sales, and bad reviews can re-evaluate the business and make necessary improvements.

Here are 5 ways to fix a bad review:

1. Contact the buyer and ask him to help modify the negative review

When communicating with buyers, it is important to note that the purpose of communication is to guide buyers to assist in modifying negative reviews. Only by modifying them in the shortest possible time can the damage caused by negative reviews to product sales be reduced. Therefore, sellers should guide buyers to agree to "refund and change negative reviews."

2. Contact the platform customer service to apply for the removal of negative reviews

In order to quickly remove negative reviews, we need to analyze the review content and the buyer's situation while contacting the buyer. If the review content does not comply with the platform rules, you can file a complaint with the platform and ask Amazon customer service to help remove the negative review.

If the review contains the following content, you can try to apply for removal:

(1) Filthy language;

(2) Private information, such as name, phone number, email address, etc.;

(3) FBA is responsible for issues such as poor delivery timeliness or poor service attitude of the delivery personnel for orders shipped by FBA;

(4) There is discriminatory language in the evaluation;

(5) There are malicious and leading words in the review, such as "Don't buy from this store";

(6) The buyer’s evaluation records are all negative, which is obviously malicious behavior.

After finding the loopholes in the review, appeal to the platform customer service. If the evidence is complete and verified by Amazon customer service, the negative review has a chance to be removed.

3. Conduct targeted promotions to the fan group and invite fans to give reviews

If we have our own fan base, we can target the fan base, let fans experience the products through coupons and other means and invite them to evaluate the products, so as to dilute the impact of negative reviews on the products.

4. Rapid price reduction

Negative reviews lead to decreased sales, lower rankings, and a decrease in the weight of the product.

Because the impact of negative reviews on Amazon has a certain lag, and often only appears two or three days after receiving the negative reviews, we can use the two-day time difference to quickly reduce the price of the product. After the price reduction, we can increase sales and conversion rate with price advantages. More sales and improved conversion rates will increase the weight of the product, so the weight of the negative reviews will be diluted.

5. Find a service provider to help you “step on the bad reviews”

If the negative reviews you receive are on the first page and in a relatively high position, you can ask a service provider to step down the negative reviews so that there are no negative reviews on the homepage.