What is Amazon Launchpad? Amazon Launchpad Review

Advantages of joining

1. Provide account support for sellers

Amazon will provide guided support when sellers open a Vendor Central or Seller Central account, helping to create new products, update page information, etc.

2. Provide marketing services for sellers

Amazon can provide sellers with marketing support through Amazon Launchpad storefronts and social media, and sellers can also use A+ pages to tell their brand stories.

3. Provide exclusive promotions for sellers

Amazon Launchpad sellers can participate in some exclusive offers, gift guides, holiday specials and other activities.

Program Benefits

• Rapid market expansion

By publishing your products through Amazon Inventor, you can get them on the shelves faster, in as little as a few weeks.

• Rich marketing tools and means

Sellers who join Amazon Inventor, regardless of size, can use Amazon's marketing support and marketing tools.

• Establish brand impression

Amazon has designed exclusive product pages for new brand companies, where sellers can convey their brand image and concepts through videos, entrepreneur profiles, Q&As, and other forms.

• Facing the global market

Amazon Inventor is a global program that helps brands grow rapidly by leveraging Amazon's world-class logistics and distribution system and after-sales service.

Qualifications

1. When applying to join the "Amazon Inventor" program, sellers must meet the following three requirements at the same time:

1. Financing requirements. Sellers must have obtained financing. For example, if a company is being nurtured in an incubator, it must prove that it has obtained venture capital or has successfully raised funds on crowdfunding platforms such as Kickstarter and Indiegogo.

2. Product requirements. As we mentioned above, the Amazon Inventor Program only allows the sale of physical goods, such as skin care and body care, fashion accessories, smart wearables, home entertainment, kitchen supplies, creative tools, etc.

3. Delivery requirements: The product is ready for mass production and can be shipped normally.

2. Amazon Inventor Program Store Requirements

To open a successful Inventor Store, the store must meet the following conditions before enjoying Amazon's exclusive promotion services:

1. All ASINS reviews are 3 stars or above

2. All ASINS product reviews are more than 10

3. Participated in Amazon advertising campaigns, such as AMS or Sponsored Products

3. Former Amazon sellers can also apply to join the Inventor Program. Please contact the Amazon team for details.

Amazon Inventor Registration Process

Step 1: Register as an Amazon seller, submit your information, and after passing the review, the Amazon team will assist in managing the seller account and establishing product catalog information.

Step 2: Confirm the product quantity and deliver it to the Amazon logistics center.

Step 3: Upload creative product information, including photos, videos, product introductions and brand stories.

Service Fee Commission

Let's take Amazon US as an example. If we register as a supplier on Amazon US, we can join the Amazon Inventor Program for free. That means we sell products to Amazon in wholesale form and price, and then Amazon sells them to customers in retail. In addition, we need to pay fees to register as an Amazon seller.

The fees that sellers of the Inventor Program on Amazon China need to pay are as follows:

Joining process, taking Chinese sellers as an example:

First, Chinese startups need to log in to the homepage of the "Amazon Inventor" Chinese store, fill in relevant information on the registration page, and apply to become an "Amazon Inventor" seller. Once verified, they can work with the Amazon team to establish basic information for pre-sale products;

Secondly, the pre-sold innovative products are shipped to the designated Amazon fulfillment centers;

Finally, upload the relevant product information (including product introduction, pictures, videos, and the stories behind the R&D ideas or team) to "Amazon Inventor" to complete the registration process.

After successful registration, Chinese startups can enjoy Amazon’s full new product launch support mentioned earlier.

Development History

In 2016, Amazon held a press conference in Beijing and officially announced that its "Amazon Launchpad" program would be fully open to Chinese start-ups. Since then, Chinese smart device R&D and manufacturing companies have gained an additional path for product promotion and sales that takes into account both local and international developments.

In 2016, the US e-commerce platform Amazon introduced the Launchpad project to India to help start-ups develop.

In September 2018, Amazon announced this week that Amazon Spain will launch Amazon Launchpad.

In August 2019, Amazon Australia announced the expansion of Amazon Launchpad.

References

• 1. Amazon Spain will launch a creative product program, Amazon Launchpad: Sohu [cited date 2018-09-26T16:00:00.000Z]
• 2. Amazon launches product sales platform Launchpad to help Indian startups grow: Sohu [cited date 2016-12-07T16:00:00.000Z]
• 3. Amazon Launchpad expands to Amazon Australia: LianLian Pay [cited on 2019-09-02T16:00:00.000Z]