What is ManoMano? ManoMano Review

Platform creation

From 1995 to 2005, Christian Raisson worked in the financial industry in Paris and London, during which time he founded several companies. He joined the Smartbox Group to manage the Gault&Millau food guide, where he met Philippe de Chanville, the other founder of ManoMano.

They both love DIY and are disappointed with the outdated retail industry. At that time, consumers had a great demand for home decorations, but were frustrated by the limited product variety and no one to provide purchase advice. Philippe and Raisson realized that technology and data could bring changes to the retail industry, so they decided to enter the DIY field to bring consumers a different shopping experience.

ManoMano was founded in 2013 with the goal of becoming a market leader in France. A year later, Philippe de Chanville and Christian Raisson discovered that there was also a gap in the DIY e-commerce market in other European countries, so they established e-commerce platforms in five other countries within a year and four months.

Company Introduction

The company has 1.9 million customers in Europe and more than 1.2 million products on its platform, ranging from sheds to cleaning tools. The company operates in six European countries, including the UK, where it launched 18 months ago. Since its launch, sales in the UK market have reached £9 million.

Service Model

Compared with traditional physical stores, ManoMano offers cheaper prices and simple DIY online instructions. They are working hard to provide 24-hour service to provide more support to customers.

Hot-selling categories on the platform

1. Power tools;

2. Horticultural supplies;

3. Swimming pool and bathroom related products.

Entry conditions

1. Have a company license and RIB (French bank account);

2. Have a European VAT number;

3. SKU quantity: 100 or more is best

4. It is best to have operators who are proficient in French/English.

Cost Issues

1. Agency fee: RMB 3,000;

2. Platform monthly rent: 45 euros excluding VAT;

3. Commission depends on your product range;

4. Logistics costs: We have a price list for your reference based on the size and weight of your product;

5. Other fees: No hidden fees.

Other platform information

1. Platform payment cycle: monthly;

2. Funds flow method: bank transfer;

3. Logistics method: If necessary, we have warehouses that can provide product storage for partners;

4. Listing upload: CSV file;

5. Product language requirements: French/English.

Financing

In April 2016, it received a strategic investment of 13 million euros from Bpifrance, Partech Ventures, CM-CIC Capital Prive and Piton Capital.

In September 2017, ManoMano raised €60 million to start its expansion in Europe, with the UK as one of its main markets. Investors include growth equity investor General Atlantic, original investors Piton Capital, Partech Ventures and Bpifrance.

In April 2019, it received US$125 million in Series D financing from Bpifrance, Partech Ventures, General Atlantic, Piton Capital, and CM-CIC Capital Prive.