What is Thread? Thread Review

introduce

Thread's goal is to simplify the tedious steps of shopping for men, so that they can stay fashionable without having to search for clothes that suit them. The Thread platform has human stylists and combines computer algorithms to provide personalized product selection for each customer. Thread does not need to have inventory, but directly cooperates with brands to earn the difference in clothing prices.

use

The website first asks users to fill out a questionnaire, which includes: What occasions do you usually appear in? What brands and styles do you like? Size, price, color? Then, Thread's stylists will understand the data obtained from the questionnaire and the uploaded photos to come up with a rough matching plan suitable for the customer. Then the machine algorithm will derive the most suitable products within the price range selected by the customer according to the plan given by the stylist.

Financing

In August 2015, Thread announced that it had received US$8 million in Series A funding, led by Balderton Capital and participated by a number of angel investors, including Demis Hassabis and Mustafa Suleeyman, co-founders of Google's artificial intelligence startup DeepMind, and Mirriam Lahage, former global president of eBay's fashion industry division.

In June 2016, Thread, a British men's personalized e-commerce company, announced that it had received a new round of financing of 4 million pounds (5.7 million US dollars). This round of financing was led by Beringea, and followed by Balderton Capital, the previous round A investor, and some previous angel investment companies.

References

• 1. Thread, a personalized e-commerce platform for men, received $5.7 million in new financing: E-commerce Research Center [cited on 2016-06-02T16:00:00.000Z]