Overview of the development of the global e-commerce market in 2021! Which markets are worth entering?

In order to help sellers have a better understanding of the global e-commerce market, we have collected the latest developments and related information of the global cross-border e-commerce market and platform . Next, we will analyze the market, platform, category and other market segments for sellers one by one.

This article will mainly introduce the top 10 e-commerce markets with the largest traffic in the world and some emerging potential markets from a market perspective.

Top 10 e-commerce markets with the most traffic in the world

Top four e-commerce markets with the most traffic

The North American e-commerce market ranks first in monthly visits, with shopping websites receiving 4.4 billion visits per month. There are as many as 55 e-commerce platforms in the region with more than 1 million visits per month.

The second largest market is Europe, where there are 68 shopping websites with more than 1 million visits per month, and the total visits among European online shoppers exceed 3.7 billion.

Ranked third is East Asia, mainly China and Japan , with a total of 2.3 billion visits to online shopping platforms, but only 17 shopping websites have more than 1 million visits per month.

Fourth is Latin America, where shopping websites have 1.3 billion visits per month from 19 different e-commerce platforms.

Smaller emerging markets

After these four regions (which include most of the world’s developed economies), the remaining markets saw a significant drop in shopping site traffic levels.

Southeast Asia and South Asia (mainly India) have more than 500 million visits to shopping websites each month, the Middle East and Australia are in the range of 100 million to 500 million, and Africa has only 52 million visits to shopping websites each month, of which only 6 websites have more than 1 million visits.

E-commerce market in developing countries

In developing countries, where online shopping is often mobile-centric because only a minority of consumers own desktop or laptop computers, India’s Flipkart even shut down its shopping site in 2015, forcing users to download its app (though it later reversed that decision).

E-commerce remains challenging in many developing countries due to low credit card adoption, slow internet access and imperfect delivery logistics. Nevertheless, the e-commerce market is growing strongly in all regions of the world, with Southeast Asia, India and Russia leading the way.

The e-commerce market in the Middle East is also gaining momentum (the leading e-commerce company Souq was acquired by Amazon) and has attracted the attention of European online sellers, because there are more and more wealthy consumers in the Middle East, there is a certain demand for Western products, and the Middle East is geographically close to Europe.

Editor ✎ Xiao Zhu/

Disclaimer: This article is copyrighted and may not be reproduced without permission.

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Overview of the development of the global e-commerce market in 2021! Which markets are worth entering?

Top 10 e-commerce markets with the most traffic in the world

Top four e-commerce markets with the most traffic

Smaller emerging markets

E-commerce market in developing countries

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