What is Amazon Geo-ranking? How does it affect your sales?

The sales volume of Amazon sellers is mostly determined by ranking and advertising activities. However, as more and more sellers use advertising, advertising costs have also increased significantly. Sellers cannot rely solely on advertising to increase profits. Therefore, sellers still need to master SEO skills to improve your product rankings.

There is already a lot of content about Amazon SEO techniques on the Internet. Today I will introduce a novel way - using geographic location to improve rankings.

Amazon’s algorithm is influenced by many factors. At the end of 2019, Amazon’s algorithm underwent a major change, and geography also played a pivotal role in ranking. Amazon analyzes data and metrics from a geographical perspective, considering the correlation between inventory location and consumer purchasing patterns.

Geographic ranking is mainly affected by the consumer's region, product location and whether it matches the target market. In other words, where customers search for products directly affects Amazon's product ranking. Different buyers' addresses are likely to result in different search results.

Geographic location will affect rankings, and products that are closer to consumers may rank higher. Sellers can optimize their geographic rankings through the following methods.

1. Increase inventory

Increasing product inventory will increase the chances of inventory being stored closer to consumers. Amazon’s algorithm calculates the distance between inventory and consumers, and a short distance can save a lot of transportation costs and time. Having inventory close to the store gives you an advantage over competitors with inventory far away.

Sellers log in to the backend, click the Reports tab, select Fulfillment under Inventory, and click Daily Inventory History to track your inventory levels. You can also view the warehouse location of the inventory and the sales time.

Seller Backstage →   Reports → Sales → Amazon Fulfilled Shipments, you can find the warehouse ID.

2. Market by region

Sellers can use Amazon’s DSP ads and external marketing channels such as Facebook ads to target and market to consumers in a specific region (such as a state in the United States).

3. Optimize your listings

When optimizing your listing, you can add words that indicate the location or the way your target customers express themselves. At the same time, consider the main differences between states/regions, and pay attention to whether sales in areas with special content are higher than those in areas with ordinary content.

4. Off-Amazon Marketing

When using Facebook and Google Ads, target specific states. Whether you’re targeting the lowest or highest ranking states, don’t target the entire country.

The above are ways that sellers can optimize their geographical locations to increase sales and rankings.

Compiled by ✎ Mary/

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