Mother's Day preparation guide: Only these 9 tips are needed to share a market of over $23 billion!

Mother's Day 2019 is approaching, and for sellers, this is another good time to promote products. According to incomplete statistics, in 2018, the US consumer spending on Mother's Day reached 23.1 billion US dollars. In addition, according to MuchNeeded, 60% of British consumers consume goods or services on Mother's Day, and it is expected that the UK Mother's Day consumer spending in 2019 will reach 1.4 billion pounds.

If sellers want to grab a piece of the Mother's Day consumer market this year, they need to prepare unique and creative marketing campaigns specifically for this holiday.

1. Create a Mother’s Day gift store

Holidays such as Mother's Day are great opportunities to highlight special products in your store. You can add a section to your website that updates different special products or gifts based on different holidays each year.

The gifts your Mother's Day gift store offers should be tailored to different groups of people, and remember to include scene images when displaying your products.

2. Create a Mother’s Day gift guide

Many consumers don’t know what kind of gift they should give their mothers on Mother’s Day. Sellers can create a Mother’s Day gift guide to help them solve this problem.

Unlike the gift shop mentioned above, the guide is "specific" and only targets certain types of mothers. For example, if it is a mother who likes gardening, she will like gifts of plants or flowers. For sellers, it is necessary to know how to classify different types of mothers according to the product range in order to recommend gifts to them.

3. Create an Email Marketing Plan

Email marketing is important regardless of whether it’s a holiday or not, but since Mother’s Day is just around the corner, you can create an email series related to Mother’s Day.

Create an email marketing plan, including when to send emails and what to send, but be mindful of segmenting your email list. You can consider adding links to Mother's Day gift shops and gift guides, offering discount codes or coupons, and advertising your store's best-selling products.

4. Give out free gifts on Mother’s Day

Online shoppers love free gifts, so giving away freebies is a great way to do that. For you, you can get more customer data and add it to your database for future email marketing. Share your giveaway on all social platforms and send reminders to customers who have subscribed to your emails. The more attention customers get to your giveaway, the greater your chances of increasing sales.

5. Offer special Mother’s Day coupons

Online shoppers also love deals, so you can offer them special Mother’s Day coupons. You can do this by offering free add-on items for Mother’s Day-specific products, or by offering discounts on purchases of a certain amount. These promotions are trackable, so you’ll be able to predict how your campaigns will perform and how they’ll be re-targeted.

6. Free shipping on Mother’s Day

Offering free shipping on certain products in your store can easily increase your sales by motivating customers to buy. Don’t worry about the high cost of free shipping. You can achieve free shipping by combining relevant strategies.

7. Publish Mother’s Day related content

Customers want brand engagement when they shop online. So what can sellers do? You can post Mother's Day related content on social platforms, which should focus more on interacting with customers rather than promoting products. Content can include educational content suitable for Mother's Day; sharing meals or recipes and handicrafts suitable for mothers; or even gifts that don't cost money (such as doing housework, writing poetry, baking desserts, etc.). Although the conversion rate may not be high for a while, these consumers are becoming potential sales in your sales funnel.

8. Start marketing for Mother’s Day in advance

As a seller, you should know that Mother's Day is coming before your customers do. In other words, you should do Mother's Day marketing in advance, so that it will remind your customers that Mother's Day is coming.

You can do this by redecorating your store homepage with floral motifs. Likewise, you can remind customers that Mother’s Day is coming up in your messages or ads. It’s up to you to be as detailed as you want, but reminding customers is a good first step.

9. Consider the many mothers around you

Remember that consumers may not just be sons and daughters. Data shows that on Mother's Day, men spend an average of £12.18 more than women, with men generally spending £41.15 and women generally spending £28.97. Moreover, 62% of women spend money on gifts, while only 57% of men spend money on gifts.

The role of the consumer is not just a son or daughter, but also a husband, father, grandfather, nephew or niece, friend or grandchild. Keeping this in mind will help you when deciding what to sell and when preparing marketing materials.

• Use bundling to stimulate more sales and increase value;

• Include Mother's Day tags in your posts, including in the title;

• Send emails to consumers who made last-minute purchases;

• Promote gift cards to last-minute shoppers;

• Optimize the Mother's Day section in your store for mobile devices.

  
  

It is important for sellers to carefully plan and do a good job of Mother's Day marketing and product promotion, which not only requires preparation, but also requires calculating the marketing campaign expenditure. It is best for sellers to start planning in advance and start promoting your campaign a month before the holiday, leaving customers enough time to purchase products and receive them.

Try the suggestions mentioned in this article and use Mother’s Day for marketing to increase exposure and boost store revenue.