Amazon Selling: 7 Product Photos That Can Boost Conversion Rates

Some say a picture is worth a thousand words. For Amazon, a picture is worth a thousand dollars. In some cases, a photo can be worth hundreds of thousands of dollars. People are visual animals. A good product photo can increase the click-through rate of paid advertising traffic and organic traffic, improve the conversion rate of product detail pages, and ultimately increase sales. Therefore, sellers must pay attention to product photos.

Next, we will talk about 7 types of Amazon product images that can increase product conversion rates, as well as 3 resource websites for Amazon product images.

The main product image is the most important image in the product listing. It is the first image that customers see after clicking on paid ads and organic search results, and it is also the image on the product listing. Therefore, it is necessary for sellers to invest in high-quality main product images, which will bring you benefits during the Amazon product life cycle.

Requirements and best practices for main product images :

• 1500×1500 pixels (scales well and complies with Amazon policy);

• The product should take up about 85% of the image space (most eye-catching).

• There is sufficient light, and the background must be pure white (non-pure white backgrounds will be blocked by Amazon for rectification);

• The main image is strictly prohibited from having text, logos, watermarks, trademarks, etc. (the logo of the product itself is allowed);

• Include the product and its related accessories or props (do not include accessories or props that are not included in the order).

Also, if your product packaging is boring, your images will look dry, too. Make sure you invest in high-quality, well-designed packaging first so that your product images can be appealing.

After setting up your main product image, you can add secondary product images to supplement the product features that are not highlighted in the main image.

It is recommended to upload the following Amazon product photos:

• Close-up photos of important details;

• Pictures from different angles;

• Product packaging pictures;

• Unboxing accessories pictures;

• Diagrams of different product states (such as folded, unfolded, opened, closed, etc.).

After uploading the main and secondary product images, you can also add illustrations that highlight the uniqueness of your product. The visual effect of illustrations often makes customers pay attention to the key points of the product faster than text.

If your product requires assembly or has different ways of use, it’s best to show customers how easy it is to use the product before they buy it, saving them time. A well-designed product instruction diagram can not only increase conversion rates, but also allow customers who have never bought your product to use it correctly, thereby reducing the rate of negative reviews and returns.

Product usage scenario pictures are extremely valuable for Amazon product listings. If there is extra space, why not highlight the advantages or key points of the product while showing the physical object? If the characteristics of the product have a story, and the physical picture that emphasizes the product characteristics shows the story, then you can also add illustrations that emphasize the product characteristics to the physical picture.

No matter what product you are selling, whether it is food, personal care products, or even traditional consumer packaged goods, there is still a long way to go in improving consumer credibility. Adding an authoritative logo that you have been authorized to use will let customers know at a glance that your product has passed quality inspection and authoritative certification.

Although Amazon prohibits sellers from using pictures on product listings for promotion, sellers can add pictures of the warranty period or service commitment during the guarantee period to the pictures. This will allow customers to trust the brand and buy products with confidence, thereby increasing conversion rates.

Now that we have introduced the 7 types of images you can use, let’s look at some resource websites for Amazon product images:

Upgraded Images is a professional photography studio based in Pasadena, California. They accept orders for product images from clients all over the world. You have to choose a package first, then you can get a preview of the product images. If you are not satisfied, you can request changes, and finally pay the service fee. Once completed, they will send you the high-resolution product images in a compressed file.

If you want to get cheap but professional illustrations or vectors, you can check out Fiverr. You can search for Amazon listing images by typing "Amazon Listing Images" in the search bar on the website, check out the portfolios and ratings of professionals on the website, then buy the images, provide the product size specifications, and you will get the images in no time.

If you already have several pictures but don't know which one to use, you can upload the pictures to pickfu to see the buyers' responses. You can upload multiple pictures and your real audience can choose which one they like. You can also easily view the results through statistical graphs.

In short, under Amazon's policy, it is recommended that you upload the above 7 types of pictures (usually 9, but it may vary by category). Doing so can not only describe your product as vividly as possible, but also help Amazon's A9 algorithm optimize search because there is a lot of visual content, thereby increasing conversion rates and product rankings, so that more people will buy your products.

Investing in high-quality product images is critical to extending your Amazon product lifecycle and helping your business succeed.