New traffic entrance for search page is born, Amazon updates advertising function

Before this, many sellers knew that the "top of the search results (first place)" and "product page" can be set with premiums separately, but the rest of the search results cannot be set.

But now the percentage can be set for the rest of the search results.

What are the rest of the search results?

Many sellers are worried that the advertising costs will rise again after the update, because the increased competition will lead to an increase in advertising costs. Wait? The increase in advertising costs? Wasn’t the advertising cost on the first day of the autumn promotion ridiculously high? ?

Some sellers have discovered that the functional changes of this Amazon ad space were quietly launched before the autumn event. Although the click-through rate of the homepage is higher, the conversion rate of other pages is higher. This is because many users will browse products on multiple pages after searching for products, and rarely return to the homepage to buy again.

Since the conversion rates of other pages are higher, the competition is the most intense, and everyone will burn their "passion and enthusiasm" in this part.

If everyone spends money, what’s the difference between that and no competition? That’s why many sellers jokingly call the new Amazon ad feature “cutting leeks.”

Some sellers also said that this adjustment will also shift the competitive position of sellers. Previously, sellers were attacking or defending the advertising position on the homepage, and the high advertising fees on the homepage made them cry. Now they can shift their positions to attack the advertising positions on the "second page" and "third page".