Amazon adds new categories! New features are also launched

Let’s start today’s main text.

Amazon released an announcement in the background yesterday, saying that it will add two new product categories, namely "Screen Protector" and "Wheel".

The new categories mean more product selection opportunities for sellers and allow consumers to search for the products they want more accurately, which is a good thing for both sellers and buyers.

However, I still noticed one point. The product of "Screen Protector" has long been a red ocean market that is extremely popular. Is it possible that there is not even a separate category?

After checking, I found that all the protective films currently available are in the "Cell Phones and Accessories" category, or in the subcategory "Cell Phone Screen Protectors" under this general category.

Since there is a separate category for mobile phone protective films, the new category now launched has more possibilities. The new category will not only include mobile phone protective films, but may also include screen protective films for various electronic products , such as tablet protective films, smart watch protective films, etc.

Now these categories are scattered under various major categories, and the newly added "Screen Protector" category is to integrate these small categories. Category integration may lead to further traffic concentration to the top sellers, but as I said above, this category is already very popular, and small and medium-sized sellers have long been unable to survive. Even after integration, it will only be a matter of big sellers fighting each other.

The addition of two new categories is only part of this announcement. There are also new product attributes that can be edited for products in up to 11 categories . It will also take effect from July 16 and will be updated on 14 sites around the world.

Basically, it includes subcategories under the category of shoes and clothing, such as SHOES, SHIRT, SKIRT, etc. With the new product attributes, sellers can edit more information for buyers to choose and refer to . Amazon also lists the newly added attributes in the attachment. You can check them in the backend (if you can't find them, please private message me at the end of the article) .

This wave can be said to have given a small boost to the clothing category. Fashion clothing is usually a sales giant on Amazon, and it is also one of the categories hardest hit by the epidemic. It needs help before the big Primeday promotion.

And recently a new feature was launched, which is also good for the clothing category, the virtual bundle sales feature (Virtual Bundles).

Bundling sales itself is not a new feature. Amazon has long been able to sell product A + product B in packages. However, the packaged products created by this bundling function can only be seen on the product page of A or B.

The new feature Virtual Bundles can do this, combining product A and product B into a product C, which has an independent ASIN and can be searched separately . After the order for product C is placed, Amazon will directly dispatch A and B from inventory and ship them together, without the need for pre-packaging.

This combination function is very useful for many products, such as earphones with earphone covers, mobile phone cases with mobile phone films, and after the combination, additional search traffic can come in.

The clothing category is likely to be one of the most profitable categories, because fashion products are the products that need to be matched and displayed the most. When we go to offline clothing stores, we often see merchants using their own products to carefully make a whole set of matching products and display them in the window. This kind of matching sales can maximize the use of traffic and increase the average customer price. There is a great chance that customers will directly purchase a whole set.

And most importantly, this feature allows clothing sellers to send products individually without the need for whole sets of pre-packaged products, which will not cause additional inventory pressure. It can be said to be a major positive feature.

Amazon has been changing its policies frequently recently, whether it is restricting warehousing and delivery, or launching new features to promote products, in fact, it is all in preparation for Prime Day in October. This year, due to the epidemic, the demand for online shopping has skyrocketed, so don’t miss this Prime Day. Even if it is a free event, you can participate. Do a good job of product ranking and provide a competitive discount. Not to mention a small hit, it is not impossible to have a big hit!