New seller support plan is launched! Amazon will personally diagnose your store

Amazon, led by Bezos, is a multinational company that is very focused on profit. Although it has now become the world's number one company, Amazon is still constantly looking for new businesses to expand its profit growth points.

Sellers also know that Amazon has been eyeing the B2B market for a long time. Amazon Business was launched as early as 2015 and has completed billions of sales to date.

However, compared with other businesses that have been opened up, the growth of this module is still unsatisfactory. Of course, it is not because the 2B market is small, but because both buyers and sellers in traditional trade are not used to using Amazon to conduct transactions.

In order to attract more sellers to join Amazon Business, Amazon launched a new program.

——Amazon Founding Seller Program

Amazon's Founding Seller Program (hereinafter referred to as the Founding Program) sounds impressive, but the main purpose of the program is to provide some support and benefits to attract sellers to join Amazon Business. So let's skip the intimidating name and see what real benefits this program has.

First of all, sellers who participate in the founding program, in addition to enjoying the normal support from the investment manager, will even receive some very exciting additional support content, as follows.

• BD&DOTD declaration

• B2B product selection guidance

• Guide to creating and optimizing automatic campaigns

• Account violation complaints can be coordinated and communicated

• Comprehensive store diagnosis (once every two weeks)
  

That’s right, comprehensive diagnosis and communication on violation complaints are support programs that normal investment managers don’t have. Instead, Amazon’s once-launched paid support plan, the Start-up Plan, which costs several thousand dollars per month, has these contents.

Providing these contents to sellers participating in the founding program is to attract sellers to use Amazon Business. It must be said that the official store diagnosis and violation complaint coordination and communication services still look very attractive.

However, we should not expect too much from the actual effect of this violation complaint coordination and communication. First, the work and decisions of each department of Amazon are difficult to be interfered with by another department. Second, the Chinese Amazon staff do not actually have high authority.

Think of this service as “ teaching you how to increase the chances of your appeal being approved”, which will be more in line with the actual results.

In addition to the above-mentioned detailed support in operations, sellers who participate in the founding program also have many priority rights in Amazon's B2B business.

• Various B2B exclusive promotional activities
  

• Priority access to Amazon B2B wholesale marketplace

• Priority to participate in Amazon's private label program

• Enjoy exclusive discounts when you join the Start Program

The points that everyone is interested in here should be the last two. What are the private label plan and the start-up plan?

I have written about the private label program in detail before. Simply put, it allows sellers to use the Amazon brand, or apply for their own brand to become one of Amazon's invested sub-brands. You can click here to view the details.

This Sailing Plan is really amazing. The comprehensive diagnosis and communication on violation complaints mentioned above are only part of the Sailing Plan.

Not many sellers know the name of the Sailing Plan, but when it comes to the official paid support project, most sellers have heard of it.

This plan can provide sellers with customized support plans from official personnel, 1-on-1 operational guidance and analysis, regular performance evaluations and continuous tracking of optimization suggestions, as well as the privilege of expedited review processing when problems arise with the account.

It looks like a very expensive service, right? That’s right, the fee for a three-month starter plan is as high as 21,800 yuan!

As for the effectiveness, it depends on how widespread this plan is. It is just one of my brother-in-law’s methods of reaping profits from Chinese sellers (we even have an American seller friend in China who fell into the trap).

Of course, putting aside those annoying extra features (just don’t use them), the founding plan provides sellers with support services for up to 3 years!

Although corporate buyers are still very few (on average there are one or two corporate orders for every 100 orders), the founding program is still worth a try for factories that plan to transform, or for sellers who have already been in the 2C market and need to open up new markets.

Students who want to register or consult more details can scan the QR code and find me to get the exclusive registration channel.

PS. If you want to join the seller discussion group, you can also private message me to let me add you to the group

In addition, in order to provide an effective and timely solution platform for Amazon sellers to solve the operational problems they encounter on a daily basis, we gathered together big sellers from various industries in June last year to operate an exclusive knowledge sharing circle.

In addition to the fixed daily Q&A sessions , 12 guest sellers from different fields will also regularly share their Amazon experiences and skills in the circle.

Daily Q&A

Experience Sharing

Tips

At the same time, the circle will provide some free operation software and usage tips from time to time, and also enjoy the green channel of various Amazon official activities (such as high-quality investment managers, BD resources, Primeday Exclusive, etc.)

Want a big seller to help you with sales? Simply scan the QR code below to join and view more content in the circle.

Source: Cross-border Business School

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