Do you understand the integrated Amazon ads?

What big moves has Amazon made recently?

Then the platform combines the three advertising modules into one

This definitely touched the nerves of thousands of sellers.

In addition to the unified name, these three items originally belonged to

All services have also been rebranded

Included in this module

Many students were confused.

Alice will show you today

And in response to the recent concerns of everyone

DSP (formerly AAP)

Alice will provide detailed explanations and suggestions

start!

The CPC ads and headline ads we are familiar with have been merged into Sponsored ads.

And renamed to “Sponsored Products”

and “Sponsored Brands”

I will not go into details about CPC techniques here.

Compared with CPC, headline advertising

There is not much room for maneuver

The effect is not as good as a CPC advertising combination set by an experienced person.

Fortunately, the cost performance of traffic and cost is slightly advantageous

Students who need it can try it on their own.

The video ads remain unchanged and are under Video ads

This form of advertising does not make much sense to everyone

The cost threshold is quite high, and there is not much universality

Unless the product itself has extremely attractive attributes

Otherwise, it is not recommended to try video ads

AAP display ads, which were little known before

Now after changing to a new DSP, through comprehensive rectification

Once again, it was put in front of everyone and received a lot of attention.

What is this?

First, we show ads and the most commonly used

CPC search advertising compared

The biggest difference between display ads and

Pay for ad impressions rather than clicks

Targeting the audience for display

Amazon also provides the following seven targeting methods

This multiple positioning plus

Amazon’s innate data genes

It can really be done well

Show in the eyes of target customers

But the effect cannot be seen in a short time.

According to the official example of the delivery strategy

The recommended delivery time even exceeds that of CPC search ads.

According to the cases Alice has

It will take at least half a year to a year to launch

DSP can see obvious effects

Longer launch period plus a minimum investment of $35,000

This form of advertising is not suitable for general sellers

Alice also gave everyone some advice

At least the monthly sales must reach 300,000 US dollars or more

Sellers who want to build a brand are suitable for DSP

Of course, if used properly

The effectiveness of DSP is also quite impressive

A large amount of exposure is quite effective in establishing a brand

Both the B-end and the C-end can achieve impressive growth

During the delivery period, all DSP changes and other operations

They are all managed by a dedicated account manager.

For the conditions that meet Alice's suggestion

Sellers who are willing to invest heavily

DSP can also be a further boost for medium-sized sellers