Attention! Amazon requires sellers to verify "Emergency Contact Information"

Attention! Amazon requires sellers to verify "Emergency Contact Information"


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Recently, Amazon announced a new policy requiring all sellers to verify their emergency contact information, mainly including email addresses and phone numbers.
The implementation of this policy is mainly to further protect the security of sellers' accounts, ensure that sellers can be contacted in a timely manner when problems arise, and reduce potential risks.

01 Amazon Verifies Seller Emergency Contact Information
In the past few days, a large number of Amazon sellers have received the following emails:
In the email, Amazon said it noticed that the seller's emergency contact email address and phone number in the Amazon account have not been verified. In order to maintain the seller's eligibility in the account health protection plan, get timely support from account health experts, and protect the seller's business from potential account interruptions, sellers need to verify this information as soon as possible.
In fact, Amazon issued a related announcement on January 30, and the verification process was officially launched on January 24.
This notice caused dissatisfaction among many sellers, because they questioned why Amazon started the verification process on January 24 but did not release the announcement until January 30. Some sellers even suspected that this was Amazon's strategy to shut down non-compliant accounts.
It is reported that Amazon only notified the sellers via email this time, and there is no relevant display in the backend performance. Some sellers opened a case to consult customer service, but were told not to care. However, for the sake of insurance, many sellers still choose to verify.


02 Amazon emergency contact information verification steps
Emergency contact information verification mainly verifies the emergency contact's phone number and email address.
  • Verify emergency contact email

    Sellers need to ensure that the emergency contact email address filled in the Amazon account is valid and can receive emails normally. Usually, verification may be performed by sending a verification link or verification code to the email address.

  • Verify emergency contact number
    Log in to Seller Central, access Notification Preferences, follow the prompts to complete the verification of the emergency contact number, and complete the verification process with a one-time password.
  • Notice

    This step is usually done through a one-time password ( OTP );

    Sellers who have previously filled in their landline numbers or whose numbers have been cancelled can update them;

    If verification is inconvenient or unsuccessful, you can temporarily put it on hold. The email does not mention the consequences of not verifying.

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