Sellers must read! Amazon US has updated its bundling policy again

Recently, Amazon US has once again updated its bundling policy, imposing stricter and more specific requirements on the bundling of consumer goods in the groceries, pet supplies, baby products, and health and beauty categories.

Previously, the bundling sales policy released by Amazon on October 14 had triggered feedback from sellers, pointing out that the policy content lacked clarity and it was difficult to accurately assess its specific impact on business operations.

In view of this, Amazon has now further refined and updated the relevant regulations on bundling of consumer goods based on sellers’ feedback and actual needs, and the specific adjustments have been officially announced. The updated bundling policy is as follows:

Amazon’s updated bundling policy is effective immediately, meaning all newly created bundles must strictly follow the latest regulations. As for existing bundles, Amazon will give a transition period until the new policy is officially enforced on January 1, 2025.

During this period, if the seller has non-compliant bundles, they will receive reminder notifications from the platform via email or account health dashboard.

Amazon has clearly launched a new policy on bundling sales, and there are two considerations behind this.

On the one hand, given that consumables may be touched, accidentally ingested, or applied to the skin by susceptible groups such as children and pets, the platform hopes to strengthen supervision and ensure the safety of consumers.

On the other hand, for bundles containing consumables, Amazon has taken more stringent review measures to ensure that all consumables in these bundles are genuine and do not pose any safety risks to users during use and consumption.

With the new policy being clarified and updated again, it is necessary for sellers to review this strategy in depth to ensure that all bundled products meet the requirements of the new policy.

In order to effectively respond to Amazon’s new policy, Hai Xiaomei recommends that sellers take the following measures: