Amazon's new Sponsored TV campaign

The delivery type is: Video-delivery related categories of people

How customers enter: When they see a video ad on TV, there will be a QR code. After scanning, customers will enter the details page of that link.

Recently, on a social media platform, a seller revealed that a colleague of his had used Amazon TV advertising to attract 40,000 orders with just $500!

Many sellers are skeptical about this news:

"The TV commercial legend says that they just burn money but don't get any sales. How can this person be the chosen one? Is he crazy?"

"This product is probably similar to the garbage bag that costs 9.9 yuan and includes free shipping. It is mainly needed by everyone."

"Maybe it's set up for zero-yuan purchase..."

Is this true or false?

It was observed that in a screenshot of TV advertising data shared by a seller, the click-through rate of TV ads was only 0.01%, and the CPC per click was as high as US$118!

In this comparison, we can say that one side is the ideal and the other side is the reality.