A must-read for Amazon sellers! Uncover the reasons why shopping carts are lost and help you break through the bottleneck!

Amazon’s shopping cart is crucial to sales because it directly affects whether or not you can get orders. However, getting and keeping a listing in the shopping cart is not easy, and the reasons for losing the shopping cart can also be confusing.

Common reasons for shopping cart loss

1. Excessive price fluctuations: Excessive price changes may cause shopping carts to be lost, because Amazon does not want the user experience to be affected by drastic fluctuations. When adjusting prices, it is recommended to make small adjustments multiple times to reduce the impact.

2. Encountering copycat sales: Being copied by other sellers will trigger competition for the shopping cart. Amazon will decide the allocation of the shopping cart based on sales performance, performance and other factors.

3. Modifying listings at random: Randomly changing listings, such as merging variants, modifying categories, etc., will directly affect rankings and weights, resulting in loss of shopping carts.

4. Drastic price cuts: Long-term low conversion rates and poor sales may cause Amazon's algorithm to believe that the product does not match the buyer's needs, resulting in the loss of shopping carts.

5. Too many negative reviews: Negative reviews will reduce the ranking and weight of the listing and affect the shopping cart acquisition rate.

6. Insufficient inventory: Lack of inventory will make Amazon believe that it cannot provide sufficient consumption opportunities, which may lead to lost shopping carts.

7. The FBA delivery cycle for new products is long: New products usually have a lower shopping cart acquisition rate, and the long delivery cycle may also reduce the chance of obtaining the shopping cart.
   
   

Optimization strategy

1. Stable pricing: Avoid large price fluctuations and make small, frequent adjustments to keep the shopping cart stable.

2. Countermeasures for copycat sales: Improve account performance, sales, etc., and strive to win the opportunity to be allocated to the shopping cart.

3. Modify the listing carefully: Avoid modifying the listing at will to avoid affecting the ranking and shopping cart.

4. Price management: Maintain appropriate prices and avoid excessive price cuts that would cause the algorithm to consider the match to be lower.

5. Actively improve reviews: reduce the number of negative reviews and improve the overall performance of the listing.

6. Reasonable inventory planning: Do a good job in inventory management to ensure sufficient inventory supply.

7. Choose FBA delivery: Choose FBA delivery to increase your chances of getting the shopping cart.
   
   

Summarize

Shopping cart acquisition is very important for sales, but it is not an advertisement, but the key to attracting customers to place orders. Understanding the reasons for shopping cart loss and taking corresponding optimization strategies can increase the chances of obtaining shopping carts and increase the number of orders. However, even having a shopping cart cannot replace a high-quality listing. Only a perfect listing can truly attract customers to consume.