The advertising effect of new products can be improved in the following five aspects

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First, exposure

Exposure is a direct reflection of the effect of advertising and copy optimization. If the exposure of new links is very small, with only a few or a dozen exposures per day, it is very likely that there is a problem with our copy or advertising optimization, such as the position in the copy is not high enough, the keywords are not accurate enough, etc., and timely adjustments are needed.

Second point, click-through rate

If our exposure is already very good, but the click-through rate cannot keep up, then the exposure is invalid. So what is the click-through rate to be qualified? Generally, a click-through rate above 0.4% is qualified, and 1% is excellent. If it is below 0.4%, it means that there is a problem with our click-through rate. We need to check our product title, price, main picture, comments, ratings, etc., and see if we have done FBA, and then make reasonable optimization according to the situation.