Effective new product advertising strategies on Amazon that you don’t know!

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Week 1

Play 3 groups of automatic ads

A group higher than the recommended Bid
A group of equal
A set of bids lower than the recommended bid (fixed bid)

Week 2

1. Extract the keywords that appeared in the automatic advertisement in the first week, then use broad match + phrase match , and put them into two ad groups respectively.

2. The three sets of automatic advertisements in the first week will continue to run. At the same time, these three sets of automatic advertisements need to be optimized in a targeted manner: precise negation and keyword extraction .

Week 3

1. Extract the words and observe whether the page is optimized;

2. Adjust Bid;

3. Precisely negate irrelevant words and ASINs;

4. Properly adjust the budget;

5. If there are brands and videos, it is recommended to allocate appropriate budget to place brand and video ads (including mobile Post)

Week 4

1. Place precise long-tail keywords, categories, ASINs, brands and video ads

2. Optimize automatic ads

3. Natural search position

4. Precise Negation

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