Teach you how to deal with the problem of no orders coming in for Amazon keyword precision advertising!

Teach you how to deal with the problem of no orders coming in for Amazon keyword precision advertising!


What should I do if there are no orders for keyword-targeted advertising?

We analyze the following two situations:

The first is that ads compete with each other. If you use broad, phrase, and precision ads for the same keyword, ads will compete for traffic. The one with a higher position will have better traffic, and the others will be suppressed. Most of the factors that determine ad position are budget and bidding settings.

For example, we enable both broad and targeted advertising for the same keyword, but the budget and bid for broad advertising are set very high, while those for targeted advertising are set relatively low. In this case, the ranking of broad advertising will definitely be ahead of targeted advertising, resulting in priority exposure and orders for broad advertising, intercepting and consuming the traffic of targeted advertising. At this time, because targeted advertising cannot grab traffic and orders, its click-through rate and conversion rate will continue to decline. Correspondingly, its a cos will soar, and its weight will become lower and lower. The final result is that the ranking of targeted advertising will be lower and lower. To deal with the situation of advertising fighting,

There are two solutions for your reference, which I have been using.
The first one is in the broad or phrase advertisement. Accurately negate the keyword, and then use this keyword to run targeted advertisement.

The second method is to deliver different types of advertisements in different time periods to avoid conflicts.

The above two points summarize the general strategy. If you want to know more about the application in actual combat, you can continue to pay attention to us. Let's talk about another reason why precise advertising does not produce orders, which is that it cannot compete with surrounding competitors. If the budget and bidding of our precise advertising are set high enough, the ranking is also very high, and the exposure is very large, but the clicks and conversions are still relatively low, if you encounter this situation, it is likely that there is a problem with the ad position and it cannot beat the surrounding competitors. For example, our product keywords, the precise ad position is at the top of the homepage, and the price selling point is similar to that of the surrounding products, but the number of comments is very different. There are more than 1,000 comments on the surrounding products, and our comments are only 30. Even if our exposure is very high, the click-through rate and conversion rate will be very low. It's just an example. There are many reasons for not being able to beat, and it may also be price ratings and other reasons, but the impact is the same. In this case, it is recommended that you lower the budget and bidding, move the ad position back, and keep testing to find a position suitable for us to place orders. For example, we originally moved it to the middle or bottom ad position at the top of the homepage. In general, we need to reflect our own advantages among many products, so that consumers will choose us.

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