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Image source: Tuchong Creative
Quickly promote the 48th article outside the site
An excellent Amazon title is an important factor in creating a hit product. It is also the direct source of traffic for buyers to search for your product. A good title can enable buyers to make correct and rapid purchasing decisions.
So how do you write a title? What should it contain? After Amazon reduced the number of characters in the title, sellers need to choose the content and keyword arrangement of the title. First, you need to understand the precautions of Amazon titles to avoid pitfalls.
Amazon Title Considerations
The first letter of each word must be capitalized (except for words like a, an, and, or, for, on, the), do not capitalize all words
Do not use symbols such as ~ ! * $ ? _ ~ { } # < > | * ; ^ ¬ ¦
Do not use high-ASCII characters such as Æ © ô● You can use hyphens (-), slashes (/ and), ampersands (&), and periods (.). Slashes are acceptable.
Product titles cannot contain trademark symbols; if there are numerical descriptions in the title, they must be represented by Arabic numerals.
If the title includes bulk sales, please add (pack of X) after the product name.
The title text should not be too long and should not contain repeated keywords or keywords with the same meaning in different words.
If there are multiple uses, please only write one use or compatible information, and fill in the others in Bullet Points or Deion.
Brand Name is a required field and must be displayed at the front of the title. Uppercase and lowercase letters must be consistent. Electronic unbranded products must be marked as unbranded.
You may not use promotional language such as "free shipping" or "100% guaranteed"
What constitutes an excellent Amazon title?
Trademark: Prevent others from copying your products
Core keywords: the most direct source of search traffic
Scope of application: Accurately guide customers to correct purchasing behavior
Product characteristics: material, characteristics, size, color, etc.
There are two main functions of Amazon titles: one is readability, and the other is searchability.
However, as a platform that focuses on buyer experience, Amazon prefers to display readability. However, such a title has no highlights and has a moderate auxiliary effect on the keywords of the listing.
How to write an excellent Amazon title
Short title
Don’t pile up too many keywords, just keep the most important core keywords, selling points, and brands. Generally, such titles do not exceed ten words, but can clearly express the information the seller wants to express. This kind of title is often suitable for products with simple functions, which do not need too much introduction and description, and ordinary consumers know how to use the product.
As shown in the picture above, the title of the hair dryer is very brief. The keywords used are only Hair Dryer and Volumer. The selling point is just one word “One-Step”, but it allows people to see the usage and advantages of the product at a glance.
Limitations: First, the brand must be well-known among buyers. Sellers can tell what the brand mainly sells as soon as they see it. Second, the pictures are very clear, and you can roughly imagine the purpose and scope of application of the product through the pictures. This has very high requirements for pictures, and is only applicable to products with simple structures, single purposes, and very limited applicable groups and scopes. Finally, the product must be a universal product that everyone knows. Only such a product can attract the attention of the audience simply by its name.
Descriptive title
Compared with short titles, this type has more derivative words and mainly focuses on describing the product's appearance, shape, color, etc., so that customers can immediately imagine the appearance of the product when they see the title, arousing their desire to buy.
This type of title is mostly suitable for clothing, home furnishings, accessories, and decorative products that focus on appearance and style design innovation, allowing consumers to experience the uniqueness of the product in the shortest possible time. This is the purpose of a descriptive title.
The advantage is that you can show the difference from competing products through text, such as color and model; but be careful to put the popular variants in the front, because a title that is too long may be hidden in the search results page.
The limitation is that if the seller's product brand is not particularly prominent, the product has a wide range of applications and is not conducive to association with the physical object, then it is recommended to use this writing method with caution.
Comprehensive title
Brand name + core word + derivative word + attribute + function + scope of use + variant
This is a common way of writing titles for sellers. Of course, some content may not be displayed in many cases, such as functions and scope of use, and the position may be adjusted.
Advantages: It is quite comprehensive, allowing viewers to know the product situation at a glance, which is quite obvious and can also serve as a supplement to pictures.
Limitations: There is too much content, and in the hands of many sellers who don’t know how to make choices, keyword stacking and redundancy may occur, which will give people a very bad impression.
Brand + core keyword + keyword auxiliary word (derivative word)
Core keyword + Brand + keyword auxiliary word
Brand + Category + Size + Product Type
Brand (if necessary + product model) + product model + product type, color
Brand + Product Model + Model Name + Product Type, Color
Brand + Style + Product Type, Quantity
When do you need to modify the title?
When the seasons change
Users' search habits and search frequencies may change. At this time, you can pay attention to seasonal hot words, choose words with more traffic, and continuously optimize the title to obtain more traffic. When hot events occur or new products are released, sellers are also expected to modify the title of the corresponding search words as soon as possible. When your product sales increase, you may need to add some promotional activities, and you may need to add or modify the activity title.
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