Demand for beauty products continues to grow in the United States, and these categories will be the most popular in 2023

It is learned that recently, Circana (formed by the merger of IRI and NPD) announced the sales data of the US beauty products market in 2023, and analyzed the sales trends of four major categories from both high-end and affordable aspects.

Data shows that in 2023, the sales of the high-end beauty industry in the United States will reach 31.7 billion US dollars, an increase of 14% over 2022. In contrast, the sales of the affordable beauty industry will only increase by 6%. Overall, the US beauty industry will continue to maintain its growth momentum in 2023.

cosmetic

Sales of high-end cosmetics increased by 15% year-on-year, while sales of affordable cosmetics increased by 6% year-on-year.

Cosmetics are the fastest growing category in the high-end beauty industry, and are also one of only two categories in the affordable beauty industry with increasing sales.

Lip makeup is the fastest growing sub-category, with sales increasing by 18% year-on-year in 2023, twice the growth rate of the overall category. The sales growth of this sub-category is mainly driven by tinted lip oils and lipsticks.

Skin Care

Sales of high-end skin care products increased by 14% year-on-year, while sales of affordable skin care products increased by 11% year-on-year

Skin care products are the fastest growing category in the high-end beauty industry, and are also the category with higher sales in the affordable beauty industry.

The standout subcategories were face serums and creams, body mists, body lotions, face creams and shower gels.

According to Circana's research, people aged 45-54 are the main consumers.

perfume

Sales of high-end perfumes increased by 12% year-on-year, while sales of affordable perfumes increased by 4% year-on-year.

A strong performing subcategory is products with higher fragrance concentrations, including eau de parfums and perfumes, whose market share increased by 300% in 2023.

Lower-priced fragrances, such as miniature/travel sizes and body sprays, are also popular.

By 2023, sales of miniature fragrances will be five times that of all fragrance sizes.

The body spray market has tripled in size since 2022.

Overall, fragrance gift sets are the fastest growing segment of the fragrance market by sales through 2023.

Hair Care Products

Sales of high-end hair care products increased by 14% year-on-year, while sales of affordable hair care products increased by 6% year-on-year.

Wigs are the fastest growing sub-category, with sales of wigs doubling year-on-year in 2023 and sales increasing by 24% year-on-year.

Wigs are the category with the highest online sales share, accounting for 52% of online sales.

Editor ✎ Nicole/

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