Cyber ​​Monday sales hit a new high in the U.S., with many categories increasing by more than 95%

Adobe recently released online shopping data for Cyber ​​Monday (November 27) in the United States, covering more than 1 trillion visits to U.S. retail websites, 100 million SKUs, and 18 product categories.

According to Adobe Analytics, U.S. consumers spent a total of $12.4 billion on online shopping on Cyber ​​Monday this year, up nearly 10% from $11.3 billion in the same period last year, setting a record for the highest single-day online shopping spending in history and exceeding Adobe's initial forecast of $12 billion.

Data shows that the peak shopping period on Cyber ​​Monday was between 10 p.m. and 11 p.m. (ET), during which U.S. consumers spent $15.7 million per minute.

The apparel category experienced the highest sales growth, with sales increasing 189% compared to the average daily sales level in October 2023. Other categories experiencing strong demand included appliances (+166%), toys (+140%), furniture (+129%), electronics (+103%), jewelry (+99%), and sporting goods (+95%).

The use of “buy now, pay later” hit a record high on Cyber ​​Monday, with the transaction amount through this method reaching US$940 million, a significant increase of 42.5% over last year. In addition, the number of goods traded through “buy now, pay later” increased by 11%.

It is worth noting that on Cyber ​​Monday this year, 59% of online sales were completed through smartphones (compared to 55% in 2022). Throughout Cyber ​​Week (Black Friday to Cyber ​​Monday), smartphones remained the main driver of online sales, accounting for 51.8%.

During the event, the strength of the discount is the main factor that motivates consumers to make purchases. Discounts are strong in most categories tracked by Adobe, especially computers (24%), TVs (19%), apparel (23%), sporting goods (15%), furniture (21%), and appliances (18%).

Two other trends worth noting are that during Cyber ​​Monday, curbside pickup orders accounted for 12.7% of total orders, down 14.8% from the same period last year; and 80% of online orders chose the cheaper "standard" delivery.

Vivek Pandya, principal analyst at Adobe Digital Insights, commented that the 2023 holiday shopping season is full of uncertainty as consumers face rising costs of living and shift their spending focus to services, but strong Cyber ​​Monday spending shows that consumer spending remains resilient when faced with huge discounts.

Overall, Cyber ​​Monday's strong performance bodes well for sales during the 2023 holiday shopping season, with Adobe predicting U.S. online spending will reach $221.8 billion during the 2023 holiday season, up 4.8% year-over-year.

Editor ✎ Nicole/

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