Wedding fever is coming! Etsy relaunches the Wedding Registry feature!

It is learned that according to foreign media reports, Etsy recently re-launched the "Wedding Registry" function and upgraded it with a new look and functions to attract more shoppers.

“Happy couples can create a registry filled with their own gift ideas — personalized, handmade, and vintage items from sellers like you,” Etsy wrote in an announcement to sellers. “They can then share the registry with all of their guests. We already know Etsy is the best place to find unique gifts. The Etsy Registry will help more shoppers discover the items you have for sale.”

Etsy first launched the "Wedding Registry" feature in 2012, but it was taken offline soon after due to poor seller experience. Now, the platform is developing some features that sellers may like, including notifications when your items are added to the registry and statistics about product sales.

Etsy says couples can also share their registry with all of their guests, allowing them to receive unique and meaningful gifts from friends and family while also supporting independent creators selling on the Etsy marketplace.

Additionally, Wedding Registry is a new way for the company to engage with existing and new customers. As the informal wedding season approaches, it provides a range of affordable options for guests who want to give a unique gift while keeping their budget in mind.

Data shows that searches for handmade gifts on Etsy have soared 872% in the past three months. This surge is largely due to modern couples moving away from traditional wedding gift practices and choosing personalized experiences that match their personal stories and tastes.

For the Wedding Registry relaunch, Etty has also partnered with TV personality Antoni Porowski and his fiancé Kevin Harrington to curate their ultimate wedding gift registry, featuring top wishlist items sourced directly from creators around the world, the report said.

Antoni Porowski shared, "You can choose custom, personalized gifts that are never the same. We had a lot of fun putting together a list of one-of-a-kind pieces and keepsakes to move into this new chapter of our lives together."

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