Mexico: Halloween costume searches on Amazon increased 1,000%!

It is learned that October 31 is Halloween, and Mexicans actively celebrate this fun holiday on Halloween night. According to data from consulting firm Datamin: Mexico's consumption of candy, costumes, alcohol and food on Halloween night has increased. The country's demand for Halloween costumes has increased by 374%, with per capita spending ranging from 400 to 800 pesos.

According to data from the e-commerce platform Tiendeo, 83% of costume rentals come from online searches. According to digital agency Witailer: Searches for Halloween costumes on Amazon in Mexico have increased 1,000 times. Searches for Halloween costumes not only increase around Halloween, but even Mexicans search for products to celebrate Halloween on Amazon one month in advance. Search trends have been increasing throughout October and peaked on Halloween Eve.

As shown in the figure above, Mexicans' searches for Halloween on Google Trends increased in October. According to data from the Bank of Mexico, in the first quarter of 2022, e-commerce sales in Mexico reached 241 million pesos, and online shopping has gradually become an important consumption channel for Mexicans in their daily lives and holidays.

Editor ✎Estella/

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