Halloween spending in the U.S. will hit a new high in 2022! These categories have the best chance of making big sales

It is learned that according to a survey by the National Retail Federation (NRF), American consumers are looking forward to Halloween in 2022. This year, 69% of consumers plan to celebrate Halloween, which is higher than 65% in 2021 and equivalent to 68% in 2019. NRF predicts that total Halloween spending in the United States in 2022 will reach a record high of US$10.6 billion, exceeding US$10.1 billion in 2021.

The survey shows that on Halloween in 2022, the average consumer will spend $100 on Halloween candy, decorations, cards and costumes, which is comparable to $103 in 2021.

Specifically, costumes will be the biggest area of ​​spending for U.S. consumers this Halloween. They are expected to spend $2.9 billion on children's and adult costumes, the highest amount since 2017. NRF also pointed out that the most popular costume for children is Spiderman, followed by princesses, while adults prefer witches and vampires.

In addition, pet supplies are also an important spending area for American consumers on Halloween. Consumers are expected to spend $710 million on Halloween in 2022, a record high.

It is worth noting that, similar to previous years, many American consumers have already shopped in advance. The survey found that 47% of consumers purchased Halloween items in September or before September. On the other hand, 40% of consumers plan to buy items at discount stores in the future, of which 36% plan to go to special Halloween or costume stores, and 31% will shop online.

Here are some other highlights from the NRF survey:

Consumers plan to celebrate Halloween in a variety of ways, including handing out candy (67%), decorating their home or yard (51%), wearing costumes (47%), carving pumpkins (44%), hosting or attending a Halloween party (28%) and dressing their pets in new costumes (20%).

-For children, more than 2.2 million plan to dress up as Spiderman, more than 1.9 million will dress up as their favorite princess, more than 1.6 million will dress up as a witch, and more than 1.3 million will dress up as a ghost. Batman and other superheroes tied for the fifth most popular costume.

- Among adults, more than 5.3 million plan to dress as a witch, more than 1.7 million plan to dress as a vampire, more than 1.5 million plan to dress as a ghost, and more than 1.4 million plan to dress as a pirate. The cat costume is tied with Batman as the fifth most popular costume.

-The most popular costumes among pet owners include pumpkin (9%), hot dog (5%), bat (4%), bumblebee (3%) and witch (3%).

-36% of consumers will look for Halloween costume inspiration online, while 25% plan to look in-store and 19% plan to get inspiration from friends and family.

The leading source of Halloween costume inspiration remains online searches (36%), while a quarter say they look in retail stores and 19% get inspiration from friends and family.

NRF surveyed 8,283 consumers about their Halloween shopping plans from Sept. 1 to 6. The survey results have a margin of error of plus or minus 1.1 percentage points.

Editor ✎ Nicole/

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