Mexico Children's Day Sale is coming! Quickly launch these seven hot-selling categories

It is learned that Children's Day in Mexico will arrive on April 30, and Children's Day is the peak period for gift-giving. According to information released by Google, in Mexico, millennial parents will search through mobile devices and the Internet when choosing gifts for their children. Online sellers need to plan ahead.

According to Concanaco-Servytur, online sales for Children's Day in Mexico exceeded 12 billion pesos in 2021, and sales for the holiday are expected to increase this year, making business activities more active.

On the other hand, according to a survey on online sales in Mexico in 2021 conducted by the Mexican Association of Online Sales (AMVO), 42% of Mexican online shoppers plan to purchase products or services online during Children's Day.

Popular categories are as follows:

52%-Toys

38%-Clothes

25% - Consoles and Video Games

17% - Board Games

13% - Accessories

11% - Chocolate and sweets

10% - Books and magazines

The Mexican Toy Industry Association estimates that sales this year will be higher than in previous years because online shopping in Mexico has continued to grow after the peak of the epidemic.

It is extremely important for online retailers to promote discounts, special offers and drive relevant traffic to their business through mobile. In this regard, there are very useful tools such as WhatsApp (the most used messaging channel in the world) and Instagram (one of the most used social platforms by millennials and Generation Z) to get close to the brand and generate brand loyalty.

Another important point about Children’s Day sales is that they tend not to happen on just one day, but rather throughout the month of April. Therefore, sellers need to extend the duration of their sales.

Editor ✎ Xiao Zhu/

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