Target reaches new agreement with resale platform ThredUp! Enter the second-hand e-commerce market again

It is learned that on April 8, Target reached a new agreement with the resale platform ThredUp and entered the second-hand sales field again. Target launched a product test page on ThredUp's website in late March, including women's and children's clothing.

Target is in the "test and learn" phase of its partnership with ThredUp, a spokesperson said. Target previously partnered with ThredUp, launching a six-month test in 2015 that was unsuccessful. The program let consumers earn Target points for purchases made on ThredUp.

A Target spokesperson also said the company's decision to partner again was aimed at tapping into customers' interest in value and sustainability. Target's new site on ThredUp, which is marked as a beta test, features about 400,000 items at prices up to 90% off.

The partnership also fits into Target’s broader sustainability initiatives, including TargetZero, a new label in its stores and on its website that showcases products or packaging that are refillable, reusable or compostable. The retailer also recently turned a San Diego-area store into its first net-zero energy store by adding large carport solar panels.

Helgans said Target’s previous tests may have been too early. In 2015, the U.S. resale market was about $1 billion, according to Jefferies. By 2021, it had grown to an estimated $15 billion and is expected to more than triple to $47 billion by 2025.

Editor ✎ Xiao Zhu/

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