What is the biggest pain point for buyers on Amazon US? You will know after reading this article

It is learned that digital transformation company Brooks Bell recently released a new research report, investigating the areas where American consumers are most satisfied and least satisfied when shopping on Amazon. Sellers can use the results of this survey to improve their business and better meet consumer needs.

The study found that American consumers are generally satisfied with their shopping experience on Amazon, with 71% of respondents saying they feel good about shopping on Amazon. The vast majority of respondents gave positive comments on Amazon, such as convenience, fun and enjoyment.

Additionally, 73% of people over 60 feel good about shopping on Amazon, compared to 63% of those under 29. Among younger generations, 42% agree that Amazon makes the world a better place, compared to just 27% of those over 60.

The report also provides some insight into where Amazon falls short.

Nearly half (44%) of respondents said that the products they wanted were out of stock at least once a month; more than a third (36%) of respondents said that they could not find what they wanted quickly at least once a month; and nearly a third (30%) of respondents also said that they received products late or of low quality at least once a month.

It is worth noting that older buyers have fewer negative reviews about shopping on Amazon. The report believes that this proves that younger consumers are generally more picky and have higher expectations.

In a survey of some consumers who never shop on Amazon, the reasons they don't shop on Amazon include wanting to support small businesses or buy from product experts, poor product quality, political differences and values, and using points or rewards on other sites.

“Consumers perceive Amazon’s customer service, product expertise, and even value as deficient, all business functions that are difficult to scale globally,” the report concluded. “Sellers that examine their capabilities in these areas are more likely to lean in and capture customers.”

Editor ✎ Xiao Zhu/

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