Amazon is the biggest winner of Cyber ​​Week! 34.6% of American consumers shop on Amazon!

It is learned that according to a research survey by One Pulse, during this year's Cyber ​​Week, as many as 34.6% of American consumers purchased goods from Amazon, and 17.4% purchased from e-commerce platforms such as Wish, Aliexpress, and Shein.

Data shows that during Cyber ​​Monday this year, online spending in the United States reached $10.7 billion, down 1.4% from the same period last year. Online sales on Black Friday were also slightly lower than last year's total sales, at $8.9 billion.

According to Numerator data, Amazon accounted for the highest share of U.S. Black Friday spending in 2021 for the second consecutive year, or 17.5%, surpassing other e-commerce platforms.

When it comes to shopping channels, respondents have mixed opinions:

• Physical stores: 29%
• Google: 22.6%
• Whatsapp: 8.4%
• Facebook or Twitter: 6.4%

Editor✎Irene/

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