North American retail brand Lululemon set online sales record on Thanksgiving

According to foreign media reports, North American sportswear retailer lululemon broke online sales records in the five days from Thanksgiving to Cyber ​​Monday. Its e-commerce business achieved record-breaking results in several key indicators, including sales, traffic and conversion.

Calvin McDonald, CEO of lululemon, noted that Thanksgiving was the highest online transaction day in lululemon's history. He continued, "The investments we have made over the past few years have enabled us to see accelerated growth in our digital business and contributed to the growth this year on top of last year's outperformance."

Lululemon has been increasing its investment in its online business, with capital expenditures of $122 million in the third quarter of 2021, compared with $66 million in the third quarter of last year. Capital expenditures for 2021 are expected to be approximately $375 million to $385 million. The increase in capital expenditures compared to 2020 reflects increased investments in retailers' supply chains, online businesses, new store openings and renovations.

The retailer also raised its outlook for the year. For 2021, it expects net revenue to be between $6.250 billion and $6.290 billion. Diluted earnings per share for the year are expected to be between $7.38 and $7.45, and adjusted diluted earnings per share are expected to be between $7.69 and $7.76.

Editor ✎ Xiao Zhu/

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