Amazon is causing trouble again in 2024!

As a seller, have you felt the new changes?

Two new features have been quietly added to the front-end search page, which not only brings a smarter shopping experience to buyers, but also allows sellers to see more traffic and exposure opportunities✨.

"Recommended related words" function on the search results page

Amazon’s search engine has been upgraded again! Now, in addition to the traditional drop-down box recommendations, there are now “related keyword recommendations” at the bottom of each page of search results.

Simply put, when buyers don’t find the products they want, Amazon will provide them with more accurate search term suggestions before turning the page to help buyers conduct a secondary search🔄.

For example, when searching for "sun hat for men", related terms such as "bucket hats for men" or "straw hats for men" may be recommended at the bottom.

How should sellers seize this opportunity?

👉Use low-competition related words: If you can’t beat the big sellers on the main keywords, then use related words to fight your way out! Grab these “secondary search traffic” through advertising and increase your product exposure!

👉 Expand traffic coverage: For those sellers who already have a good ranking on popular keywords, don’t stop! Expand more related keywords, expand your traffic pool, and get more natural search traffic.

The second important update is that Amazon added an entrance to the brand flagship store at the bottom of the search bar .

When buyers search for a brand name, they can jump directly to the brand flagship store without turning pages or clicking too much. It is convenient and fast!

Imagine that when someone searches for "Anker" or "Adidas", their official flagship store links will appear at the bottom of the page. Buyers can click in to see the complete brand series and promotions, greatly improving the conversion rate💥

So, how should sellers respond?

① The brand name should be memorable: The easier your brand name is to remember, the easier it will be to attract repeat customers through this new entrance.

② Take good care of the flagship store: The flagship store is like the front of your online store. The style and layout should be carefully designed. Update the content regularly, combine promotions and holiday events, and give users a reason to stay longer.

③ Combine with other marketing tools: Don’t just rely on flagship stores! Try using brand promotion ads, Amazon live broadcasts, A+ pages, etc. to further enhance exposure and interaction.

In summary, this wave of Amazon updates has given sellers new opportunities, but also brought new challenges. Are you ready for this wave of traffic dividends? 💪