Notice! You can add budget to Amazon purchase discount promotion

Notice! You can add budget to Amazon purchase discount promotion


I believe that many sellers have suffered losses from accidentally combining promotions with inventory clearance. Maomao has suffered this kind of loss before. Fortunately, at that time, the inventory was small, with only 200 new products. The boss didn’t say anything and didn’t ask me to compensate for the economic losses. He just told me to be more careful next time!

However, on January 10, 2023, Amazon officially updated the "Discount Percentage" and "Buy One Get One Free" promotions. After this update, you will need to set a budget for "Discount Percentage" and "Buy One Get One Free" activities. When the promotion reaches 80% of its set budget, the promotion will be offline, and the remaining 20% ​​of the budget will be used to pay for the redemption fees of buyers who have participated in the promotion.

Today, Zhaodanmao will teach you how to reasonably set the budget for off-site delivery!



1

How to set a promotion budget more reasonably?



With Amazon's promotional activity budget setting function, sellers can intervene in the order volume of products to a certain extent through budget;

Secondly, it can also help sellers avoid the tragic situation of buying for zero yuan due to the previous promotions of Maomao!

Zhaodanmao suggests: If the number of orders for the off-site products you put out is not large, it is not recommended to set a budget that is too low, as it is easy to quickly reach 80% of the budget value you set, thus affecting the number of off-site orders.



2

How to set a budget for promotional activities?

In fact, the way to set up purchase discounts has not changed, and it is still the same as setting up Amazon purchase discounts before;

There is just one more column on the settings page: Set your budget (order)
If you don’t know how to set up a purchase discount, please send a private message to Zhaodanmao. Zhaodanmao will provide documents to teach you how to set up a purchase discount.

However, many Amazon sellers do not trust this function because they think that Amazon's system often malfunctions. Even if the budget is exceeded, the activity cannot be shut down immediately, and a large number of discounted orders will still be generated.

But Zhaodanmao believes that there is no need to worry too much. Since the Amazon system has this function, we can use it when we need it. It will always play a certain protective role . Instead of worrying about the system not being able to respond, it is better to put our energy into Amazon operations!



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