Amazon daily operations: What data do sellers need to pay attention to?

As an Amazon seller, you don’t have to read every report in Amazon Seller Central every day, but there are some important reports and numbers that you need to pay attention to every day.

To get an overview of how your account is doing, go to Reports > Business reports. You can see everything from the “Sales snapshot,” which gives you an overview of revenue and how many items you sold that day.

(Image source: Amazon)

Next, go to Sales and traffic by date under Business Reports. Scroll down to the bottom and you will be able to see detailed numbers for the last few days.

(Image source: Amazon)

Look at the top graphs to see if there are any significant changes in total order items (orange) and visitors (blue). In the example screenshot above, both total orders and visits have dropped in recent days. If the visit rate (line item session percentage) hasn’t changed, the drop could be due to some products being out of stock, or the listing could be losing the Buy Box. If the visit rate is also dropping, you may want to review the listing to see other possibilities, such as:

Negative reviews bring your review average down below 4 stars.

Your competitor lowers the price of your product.

Competitors’ listings appear in “Sponsored products related to this item” and “Customers who bought this item also bought” and may have better reviews and lower prices.

Someone created a listing based on your ASIN and won the Buy Box.

Next, you need to review all of your listings and your competitors’ listings to see if you need to offer more competitive prices. You also need to pay attention to product reviews and account feedback. Even if you can’t do anything about negative reviews, you can use them to see how your product actually performs. Product reviews are a good way to test the quality of your products.

If you receive a lot of negative reviews, there is no need to panic. You can lower your price and sell out the remaining stock. In other words, this is proof that your product is in demand. You should always analyze all the reviews and make a plan on how to redesign or upgrade your product.

Many customers don’t understand the difference between product reviews and seller feedback. Often, they leave reviews about products as seller feedback. When you see negative seller feedback about a product you sell, before you contact customer service to have it removed, do the following: first reach out to the customer and resolve their issue. Doing so may help avoid negative product reviews, and if you exceed the customer’s expectations, they may provide a five-star review.

Finally, check your FBA inventory to ensure you always have enough stock, but not too much, as too much inventory will incur long-term storage fees.