Use Amazon Wishlist for secondary marketing, three ways to boost sales

Amazon Wishlist is equivalent to a shopping cart. After checking it, sellers can clearly understand what customers want to buy. It is much better than understanding users' browsing history and footprints, or making product recommendations and secondary marketing.

Wishlist is comparable to shopping cart, and the operation is upgraded again

Amazon Wishlist allows users to create a list of their favorite products and share the products with others, avoiding the need to search and select products again before placing an order every time.

When it was first launched, the function was very simple. On the product details page, buyers can choose to add it to the shopping cart or Wishlist. If the product has been purchased through Wishlist, the product will be removed from the list to prevent duplicate purchases. In addition, wish lists can also be shared, but the recipient can only view it.

Three ways to use Wishlist to increase listing sales

1. Encourage social media users to share Wishlist. Sellers may not be able to know when customers add products to Wishlist, but they can still combine Wishlist with activities for effective off-site marketing.

Hold a contest where users can win prizes for sharing their wish lists.

For sellers’ products, users are encouraged to create a “Dream Wishlist” to see which products they would focus on buying or which products of the seller they are interested in.

In short, sellers can use various marketing strategies to effectively utilize wish lists. Amazon has now also noticed that sellers have "developed" new functions for Wishlist. I believe that Wishlist will be further integrated with consumer shopping habits in the near future.