How to Boost Sales with Amazon COUPON Mode

Is it too long to apply for BD? Is there no recommendation from LD backend? Is DOTD not qualified?

The traffic entrance of coupon is listed with lightning deal, best deal, and deal of the deal. People who receive coupons normally have a final purchase rate of 50%, so if it is on the homepage, it can bring a lot of promotional traffic~

What is Coupon

Coupon itself is not difficult to understand. It is a coupon you create for the products you sell, a discount promotion method on Amazon. However, on Amazon, it used to be a privilege of Vendors, and it is also a marketing method that many big brands are happy to use. From the buyer's point of view, redeeming coupons is simpler and more intuitive than using discount codes. Every time a buyer successfully purchases and pays through a coupon, Amazon will deduct $0.6 from the seller.

Amazon Coupons Help Sellers

Amazon COUPON is not only the first choice for new product promotion, but also can be used even if there are no reviews. It is also a great choice for clearing inventory and increasing traffic and conversion rate. Coupons have the function of combining CPC and promotion, and can also be combined with discount websites for off-site marketing.

1. Added a traffic entrance: This is the biggest benefit of Coupon for sellers. The page displays product promotion information more directly and intuitively, better attracts customers, and has the effect of combining CPC and promotion.

Coupon entrance--->Advertising - Coupon

2. Product traffic import : The difference between coupons and promotional codes is that Amazon will actively import traffic to each product that has a coupon set up.

• Amazon Coupon Column

• Amazon Daily Deals

• Amazon Email Marketing

3. Increase click-through rate (CTR) through coupons

• The orange label of Coupon is very eye-catching in the search results, and its style is similar to that of Best Seller.
  

• When customers click on a product coupon from the Amazon Coupon column or Gold Deals page, the landing page will display more products from the same brand or seller:

4. Improve product conversion rate through coupons

• The coupon logo on the product details page is very obvious and can be easily found and clicked by the seller.

• Amazon Homepage Coupon Column/Amazon Daily Specials Column If you click on a coupon but do not purchase it, the relevant coupon will automatically remain in the seller's Coupon column to remind customers to buy (this is somewhat similar to adding a Wish List).

5. Use coupons and discount websites to do off-site marketing

Discount website marketing. Find the products of peer sellers, use their Amazon ASIN to search on Google, find the discount promotions made by other sellers on the website, and learn their promotion methods on this platform to conduct your own coupon promotions.

6. Coupon combined with social software marketing

Social software marketing. After the coupon takes effect, click on the coupon in the seller center or the Amazon front page, find the coupon landing page, and then share it on social platforms such as Facebook, Twitter, and Instagram.

7. Combine coupons with email marketing

Email as a means of communication has a two-way interactive nature, which also makes it a perfect medium for communicating with inactive users. We can send new product information, introductions and coupons to old customers through email editing to achieve the purpose of product repurchase; we can also understand the customer's attitude towards the product during the contact process, whether they like it, whether it needs improvement, etc., or reactivate the relationship between consumers and your brand through inducements such as coupons and discounts.

If sellers create coupons on Amazon, your products need to meet the following conditions for coupon application:

 1. For sellers
 Seller feedback rating must be 3.5 stars or above.
 Sellers must be enrolled in a Professional Selling Plan, not an Individual Seller.
 2. For products
 Allow 0 review products (no reviews)
 If a product has 1 to 4 reviews, it must be rated 2.5 stars or higher
 If a product has 5 or more reviews, the product must be rated 3 stars or higher
 The unit price of the product is more than five dollars
 The product must be in new condition
 Products marked as adult products are not allowed
 The distribution channel (FBA, MFN) of the product has no impact

How to set up coupons

1. Click create a new coupon in the coupons function

2. Add the SKU or ASIN of the product you want to create a promotion for, then click "Go"

3. Confirm the product added successfully, and continue to next step

4. Discount & Budget Settings

5. Coupon title, target group & event time setting

You can choose which buyers you want to show your coupons to. For example, you can show your coupons to buyers who have purchased other products from you to increase brand sales. You can also show your coupons to buyers who have purchased or viewed your competitors' products to increase traffic and conversion rates that you would not have otherwise.

6. Check the coupon information, discount strength & event time, and "submit coupon" after verification

After setting it up, the Coupon will be displayed on the Amazon front page as shown below. Buyers can directly receive and use the Coupon to enjoy the discount. When your set budget is gone, this will of course disappear as well.

Traffic determines sales volume, which is gradually becoming a trend in Amazon's operations. What sellers have to do is to make good use of these product promotion tools, such as direct promotional methods such as Coupons - which are like bait wrapped in money. Once they are thrown to customers, they will easily take the bait, thus achieving the effect of rapid sales.

Coupon Application Notes

• It is not recommended to use coupons in conjunction with other promotional activities, as this may result in disqualification from the activity and create discounts on top of discounts, causing confusion for consumers.

• The coupon is valid for a maximum of 90 days.

• You can select a start date for each coupon, and the coupon will take effect 6 hours after submission.

• Coupon discounts can only be between 5% and 50% (US: 5%-80%)

• If an Amazon product loses coupon eligibility for any reason after a coupon is activated (low inventory, product ratings, etc.), we will disable the coupon for that product.

• If your coupon includes 10 products and 2 of them are ineligible, the buyer will see the remaining 8 products and your coupon will still be valid.

• Once your coupon is activated, the only edits allowed are to extend the duration (up to a total of 3 months) or increase the budget. If you want to make any other changes, you will need to cancel the existing coupon and create a new one.