Great discovery! Amazon buyer show video display has been greatly revamped!

Recently, many sellers have discovered that the layout of buyer show videos on Amazon product pages has changed significantly.

It has been confirmed that Amazon is conducting AB testing on the display position of product buyer show videos, and it is expected that the new version of the display will be fully implemented in the near future.

Comparison of old and new versions

Old version: Buyer show videos are presented in a row of five. All videos are the same size and users need to manually swipe to view more videos.

New version:

1. Added a prominent large-size video display position at the top of the buyer show area . In the past, you had to click on a video to see the large-size video, but now you can see it directly on the homepage of the product page without additional clicks.

2. A row of small videos (usually four) is reserved below the large video display position, and users can click to view more.

From the perspective of the new large-size video display position, there are both advantages and disadvantages for sellers:

Advantages:

- Increase exposure and traffic : The exposure of high-quality buyer show videos will increase significantly, attracting more buyers' attention, bringing more traffic to the products, and thus potentially increasing product sales.

- Enhanced conversion effect : Large-size video display positions can give priority to displaying high-quality, high-click-rate and high-conversion rate buyer show videos, which can better showcase the core selling points and usage scenarios of the product.

- Effectively distinguish competing products : The new display position can make the seller's products stand out more easily among many competing products, differentiate themselves from competing products, and make buyers more inclined to choose their products.

Disadvantages:

- Increased competitive pressure : As display positions become more important and prominent, the competition among sellers for high-quality buyer show videos will become more intense, and the sellers' operating costs and energy investment will also increase.

- Data fluctuation challenge : Adjustments to display positions may cause fluctuations in sellers’ product data, such as click-through rate, conversion rate, etc.

- Increased audit risk : After the position adjustment, Amazon may be more stringent in auditing buyer show videos to ensure that the content displayed complies with platform regulations and consumer expectations. If the seller's video contains untrue content, false propaganda, copyright issues, etc., it may be more likely to be discovered and punished, resulting in the video being removed from the shelves or even affecting the store.

In addition, the video source of the new version of the large video display position is automatically screened and determined by the Amazon algorithm.

The algorithm comprehensively considers factors including: interaction volume (forwarding), quality (clarity, content), relevance, and credibility of the buyer’s account , etc.

Sellers cannot specify it themselves, so it is recommended to produce more buyer show videos during the new product period to increase the probability of their own videos appearing in large-size display positions.

It is also recommended that you choose a professional service provider to produce it in the early stage, because large-size videos have better click-through and conversion effects, and the conversion rates of different types of buyer show videos are also different. Sellers need to invest a lot of time and resources to produce high-quality buyer show videos.