Do you understand the pitfalls of promotional discounts?

Do you understand the pitfalls of promotional discounts?

Regarding Amazon promotional discounts, I believe many sellers will have doubts, especially for novice sellers. Today I will share with you how to avoid the pitfalls of promotional discounts when doing activities...

When to use Coupon/Promotion
• Coupon: When traffic decreases or rankings drop for two or three consecutive days, a 10%-15% discount is generally offered. The promotion period is generally 3-5 days, usually not more than a week.
(On the one hand, the short time is set to adjust the activity at any time, and on the other hand, the coupon has an additional traffic entrance to display the promotion that is about to end, so that it will be more exposed)

Recommendation: When setting the discount type, choose a dollar amount discount for high-value products and a percentage discount for low-value products.

• Promotion: Promotion of new products/clearance of slow-selling products/products that cannot be reported for flash sales. These products have little natural traffic on the site and advertising does not have a good effect. It is recommended to use off-site promotion.

Recommendation: Offer a 20%-30% discount on new products to break even, and offer a 50% or more discount on slow-selling products.

Promotion types and precautions
There are three main types of Promotion: Single-use/Group/None, which means one-time/unlimited/none. It is easy to understand that "Single-use" is a long unique code that cannot be used again after one use, while "Group" is a short code. A code can be reused by N different customers. "None" does not require a discount code and the discount is automatically deducted during settlement.

Regardless of whether you use Single-use or Group, there are two types of discounts: Preferential and Unrestricted. This is critical. If you choose the wrong one, you will lose a lot of money.

Preferential: Preferential discount codes can be mixed with all unlimited discount codes or no discount codes. For multiple preferential discount codes, the most powerful promotion will be applied.

Unrestricted: Unrestricted coupon code, a mix of all unrestricted coupon codes, without any restrictions.

Precautions
When doing promotion, no matter what type of promotion you do, you must set a maximum purchase quantity. I say it three times about weight, you must set a maximum purchase quantity, you must set a maximum purchase quantity!


Will coupons/ promotions/ deals stack?
The answer is yes! Coupons can be stacked with coupons, promotions can be stacked with promotions! Coupons, promotions and deals can also be stacked at the same time!

  Things to note about coupons/promotions/deals
The following content is highlighted!!!
• Before creating each campaign, check if there are any coupons/promotions running or deals that are about to start;

• Each coupon/promotion campaign should not last too long, preferably no longer than two weeks;

• Choose peak traffic periods for promotions, use big data to analyze traffic trends, and designate or conduct promotions in the optimal time periods, so as to achieve twice the result with half the effort;

• When doing promotional activities, you can increase advertising efforts, and at the same time, you must set the maximum purchase quantity in the background;

• After a discount or flash sale begins, you should promptly check whether there are any abnormalities in the transaction price of the order; if the activities are accidentally stacked, you must find a way to stop the loss in time. Even if all promotions are turned off, the discount will still be valid for those who have received the coupon but have not used it within the validity period. At this time, you need to increase the price appropriately or close the listing to avoid greater losses.

<<:  How to search for similar products on Amazon through pictures? Do you know these four methods?

>>:  Here are the 4 most deceptive product selection methods for Amazon. Which ones have you used?

Recommend

Q4 US shopping app downloads return to 100 million! Black Friday hits record high

It is learned that the latest report from SensorTo...

Overview of delays at major North American ports including Los Angeles, Oakland, and New York

Recently, shipping companies have updated the late...

What is Yishi Cross-border E-commerce? Yishi Cross-border E-commerce Review

Shenzhen Easte Cross-border E-commerce Logistics C...

Etsy updates the "Etsy Ads" tool to help sellers place ads on the site!

<span data-shimo-docs="[[20,"获悉，据外媒报道，近日Et...

What free traffic is worth investing in during the peak season for small and medium-sized sellers on Amazon?

Amazon’s peak sales periods usually occur at diffe...

What is Brightpearl? Brightpearl Review

Brightpearl is an omnichannel retail management sy...

Introduction to different types of Amazon accounts

1. Self-registration account and global store acco...

Meta's social platform has become a hotbed for counterfeit goods! Chinese sellers take the lead

According to the latest report from Ghostdata, Met...

The recruitment season is not "busy", and Amazon's written test questions stumped a group of operations!

It is the golden period of March and April. As maj...

Amazon US: Sellers can set the default processing time to 1 working day

On May 27, Amazon US announced that starting from ...

What is HomePro? HomePro Review

HomePro was founded in 1995 and is a traditional o...

What is Part Finder? Part Finder Review

The "Part Finder" feature means that buy...

Prime Day is approaching, but I found that there may be some contradictions between the official explanation of Amazon advertising and the actual operation? Is it better to create 3 advertising campaigns as recommended?

Wickham My C position What kind of advertising str...

What is CPC certificate? CPC certificate evaluation

The CPC certificate is a children's product ce...

FBA inventory levels have generally increased! Amazon's Q4 sales grew by 9% against the trend

After Amazon suddenly reduced its storage capacity...